You know that phrase don’t try to run before you can walk? We can certainly apply that to SEO!
Before you focus on external link building or creating a great content marketing strategy, you need to ensure that your on-page SEO is in tip-top condition.
On-page SEO – 3 Top Tips for SEO Success
Martin, Jammy’s founder, talks in his video about the top three things you need to get right in order to improve your on-site SEO. Making your website look great is important.
The functionality, the call to action, the brand, colours, copy, images etc. all make a website – but what is the use of a good-looking website if someone can’t find it?
When you complete your website any good web designer will release it to the search engines and it’s crucial that your on-site SEO is as perfect as it can be at this stage.
Top Three Things You Can Do…
1. Optimise your page titles/meta descriptions
This, in our opinion, is the single most important aspect to on page SEO. You’re telling Google exactly what each page of your website is about – you’re essentially giving it a title.
What we would recommend is including your targeted keywords in the title tags.
Title tags and meta descriptions are easy to spot in search results and you can clearly see what the company is promoting.
2. Include 400 words of text on each page
We know, we know. Sometimes copy isn’t the most exciting of things. But Google needs to understand what your page is about, so you need to tell it.
By including text on your website you’re showing Google what product or service you offer. If you include your keywords within your text (naturally, not by stuffing them in!) then even better.
If you’re worried about your page being too text heavy, then use little boxes at the side or different functionality within your website to break it up.
3. Optimise your images
A particularly important tip for those who run an online shop.
Often, shops find they get a lot of traffic from Google images, so it’s really worth taking the time to name your photo properly and include your keywords. It’s also worth doing this with the alt text.
And that’s it. If you have any questions at all, just comment in the box below.
We’ll have another video for you very soon!
Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.