Let’s be honest… trying to make video content work can feel like a full-time job. And even when you’re doing all the things, you’re not seeing the leads and sales you want.
No amount of jumping on trends and sharing tips will compensate for having a properly thought-through video content strategy. Not just any strategy – a you-shaped, results-driven plan that actually moves the needle.
That’s where Jammy’s Video Content Marketing Power Plan comes in.
Un-bookmark all those generic ‘50 Reels ideas’ and content calendar templates. You need a done-with-you roadmap that’s built around your business, audience and goals. Our Video content marketing strategy package helps you create video that builds trust, gets seen, and makes sales.
It’s a bespoke, monthly content package for 3 months’ worth of videos for only £3000+VAT. Here’s how it works, step by step.
Why we’ve developed this video content strategy package
In our 2025 State of Video Marketing Research Report, we asked participants what’s the main thing holding you back from creating more video content. The results are an interesting split:
- 40%: It takes too long
- 22%: I feel self-conscious on camera
- 17%: I struggle to come up with ideas
- 13%: The tech feels overwhelming
- 9% I’m already creating as much as I want
And the top 3 main frustrations with the whole video content creation process are:
- 41%: Editing
- 24%: Planning what to say
- 21%: Recording myself
The temptation to resolve the time pressure, ideation, planning, and tech overwhelm was too strong for us!
We know we can help with all of these, with minimal time investment from you – and give you loads of integrated advice on the other elements. And so our Video Content Strategy package was born.
Solving many of your video content creation problems in one place.
Step 1: A 90-minute strategy call
We kick things off by diving deep into your business: your offer, your audience, your message, and what makes you different.
This isn’t just a surface-level chat. It’s a proper strategy session where we ask the right questions to understand:
- What you sell
- Who you help
- How you want to be positioned
- What’s already working (and what isn’t)
Everything in your content plan starts with this. Because the most effective video strategy doesn’t start with. ‘What should I post?’
It starts with. ‘What do I want to be known for and how do I say it clearly?’
We’re not here for shallow content. Give us the good stuff! Your insights, experiences, stories, successes, processes, perspectives, and big ideas.
That’s what makes your videos stand out and actually connect.
Step 2: Market research
We need to know what your audience wants and what your competition is doing.
So we’ll dig into what others in your space are doing, spot the gaps, and uncover fresh opportunities to help you stand out and pull in more of the right people.
This includes finding answers to questions like these:
- What’s your audience searching for right now?
- What are people watching and engaging with on YouTube and other platforms?
- What gaps exist in your industry that you can fill?
- What’s your competition doing, and where can you stand out?
We combine SEO research, competitor analysis, and platform insights to make sure your content isn’t just good – it’s relevant, findable, and in-demand.
Step 3: Content review
So we’ll take a close look at your existing video content and give you honest, practical feedback on what’s working and what’s not.
You might already have a bunch of content sitting on your YouTube channel, blog, LinkedIn, or even buried in your Google Drive.
We go through what you’ve already created and find the gold.
- What can be repurposed into video?
- What should be improved or restructured?
- What’s already performing well that you can build on?
A lot of business owners don’t need to reinvent the wheel or start from scratch, they just need someone to help them use what they’ve already got in a smarter way.
Step 4: A monthly content plan for 3 months
Here’s where the magic happens.
We deliver a full monthly content plan for the next three months, mapped out across the formats and platforms that matter to your business:
- Long-form videos (YouTube, LinkedIn)
- Short-form content (Shorts, Reels, TikToks)
- LinkedIn posts
- Email content ideas
- Repurposing recommendations
Each topic is tied to your audience’s needs, your offers, and your overall strategy. So you’re never wondering what to post or why it matters.
It’s all the kind of content that builds trust and drives real leads.
Step 5: Visual promotion plan
You can create the best video in the world, but if no one clicks on it, it won’t do anything for your business.
That’s why we give you a visual promotion plan to make sure your content stands out and gets seen.
- Scroll-stopping thumbnail guidance, including 3-5 thumbnail templates
- High-converting video titles
- Search-friendly video descriptions
We help you package your content in a way that grabs attention, gets clicks, and shows up in search so your hard work actually gets watched.
This is the difference between ‘Nice video’ and ‘This video brought in 3 new leads last week!’
Step 6: Ongoing support
Unlike some strategy packages that hand you a plan and wish you good luck, we stay in your corner.
We’ll be available to see how things are going:
- What content is performing best?
- Are you staying consistent or hitting roadblocks?
- What can we tweak to improve results going forward?
You’ll get honest, practical feedback, and fresh ideas to keep moving forward with confidence.
Because a strategy isn’t a one-and-done document, it evolves with your business as you use it.
Why you need a video content strategy
Let’s zoom out for a second.
If you’ve been trying to ‘just get content out’ without a plan, you already know why you need a strategy.
You’re constantly second-guessing:
- What should I post?
- Should I jump on that trend?
- Is this the right message?
- Why isn’t anyone engaging?
- Why doesn’t this work?!
A good video content strategy takes all that guesswork away. It gives you clarity. It saves you time. And it turns content into something that supports your business goals, not just a constant resource drain.
When you have a strategy, you know what to say, you know why it matters, and you know how it fits into your sales process
And that’s exactly what the Jammy Digital Video Content Marketing Power Plan delivers:
- A plan that reflects your brand, not a template
- A strategy that’s built around your goals
- A process that makes content feel doable and impactful
Want a clear video content plan that actually works? We’ll help you figure out what to say, how to say it, and how to turn your videos into leads not just once, but every time.
