Why You Shouldn’t Join Our 90 Day Content Marketing Challenge

Our 90-day challenge is an investment. Of course, money-wise. It’s $59 per month. But more than that, it’s an investment of your time. 

I personally hate wasting time. With a business and a toddler and lockdowns popping up here there and everywhere, time is not something I have in abundance. And I’m conscious of your time too. The last thing I want to do is waste your time. I understand just how precious it is. 

I don’t want people to join the challenge who aren’t going to see the true benefit of it. Who will waste their time and not commit to it. Yeah, I’d get some money but ultimately, I’d have unhappy, unfulfilled customers. And that’s not good for anyone. 

So in this blog post, I’m going to give it to you straight. No, it’s not one of those, don’t sign up to me if you don’t bring a positive attitude type things that’s actually some crappy reverse psychology. 

This is a genuine, unbiased look at who really isn’t suited to join the 90-day challenge. 

This is so you know if this challenge is right (or not right) for you. 

So here goes…

1. You don’t have the time 

Each week, for 13 weeks, you will submit one piece of content. This could be a blog post, video or podcast episode. Or it could be a web page or sales page (some people use the challenge to create their website). 

But creating content or web pages takes time. This blog post took me 2 hours 15 minutes from the start to uploading onto our website (yes, I timed it!)  And this is exactly the kind of content we’ll encourage you to create. 

So you will need to carve out some time each week to dedicate to the challenge. 

However, I will say that creating content will also save you lots of time when it comes to social media. I repurpose all my content to social media so I never have to think about what to say over LinkedIn or Facebook! 

We’ve done this challenge ourselves (that’s why we love it so much) and every week we had to make time for it and prioritise it. It’s tough but so worth it!

2. You don’t want to push yourself with your content 

A lot of business owners publish ‘helpful’ content that tells people how to do things. This isn’t a bad thing. At all. But if that’s the comfort zone you don’t want to leave, then this challenge isn’t for you. 

In this challenge, we don’t just want you to create helpful content, we want you to create content that helps you get more sales from the RIGHT customers. And this means creating the kind of content that’s a little scary. 

Things like Janine Coombes’ blog post about why she’s increasing her prices. 

Or Mira’s blog post about who is not the right fit for her business. 

Or FitRoot’s blog post tackling why parents might be wrong about their views on martial arts for children. 

3. You prefer social media 

Some business owners invest a lot of their time into social media. And that’s okay. I’m not going to argue which one is better because it’s different for everyone. But if you prefer spending your time on social media, and the thought of writing a blog post or recording a video fills you with dread, this challenge might not be for you. 

In the challenge, we advise that you select a platform that will deliver you organic traffic, such as

• Your blog 
• Youtube Channel 
• Podcast 

This is the main channel where you’ll create your content. And from there select one or two platforms to repurpose this content, such as Instagram and LinkedIn. 

This is the most time-effective way we create content for both our blog and social media channels. And it will help you get natural organic traffic as well as engagement and conversations over social media – you’re hitting two birds with one stone! 

BUT if you’re only for social media then this probably isn’t suited for you. 

4. You need 1-2-1 support 

I personally hate the phrase ‘you can bring a horse to water but can’t make it drink‘. It’s often used by coaches when their clients don’t do the work. But I do think it’s my responsibility to make it as easy and stress-free as possible for you to create your content. 

This is why we do everything in our power to help you create content, including…

1. Holding you accountable via a scary-looking spreadsheet 
2. A weekly ‘content idea’ we give to you with a breakdown on how this idea works and how it can be applied to your business (this is a new feature!) 
3. Courses on content and SEO to help you 
4. Live weekly calls to answer questions and give feedback 

But we cannot create the content for you. We’re here to support you and champion you. But the actual content creation is still on you. 

If you want someone to create the content for you (and that’s not a bad thing, by the way!) then this challenge isn’t for you. But we can highly recommend the wonderful content writers Debbie Ekins and Sara Bussandri to help. They are amazing writers who totally ‘get’ good content. 

5. You don’t want or need accountability

I need accountability in my life, someone to be like ‘Hey Lyndsay, where are you at with this?’ or ‘Hey Lyndsay, put the Netflix down and get this shit done, will you!’ 

But some people HATE this. They hate someone asking them where they’re up to or why they haven’t done what they said they were going to do. 

Or some people simply don’t need it. They hold themselves accountable all on their own (I’m jealous) and don’t need external help. 

If that’s you, then perhaps this challenge isn’t right for you. 

6. You HATE feedback 

Another thing I personally love is feedback. I like to know how I can improve. 

But, I am not everyone. And some people truly hate feedback. The thought of criticism gives them the heebie-jeebies. 

In this challenge, we provide feedback on the first 10 pieces of submitted content. We go into detail and provide actionable feedback on every piece. So if feedback isn’t your bag, perhaps this challenge isn’t right for you. 

What Now?

Hopefully, you’ll now have an understanding about whether our 90 Day Content Marketing Challenge is right for you. And if you do think it’s right for you, then check out our challenge below!