Does your cursor blink on a blank page, demanding words while you’ve got nothing?
We’ve all been there. Creating content is hard. But coming up with content ideas? That can be a killer.
It’s best to create content when you follow a proper strategy, because that’s the best way of using content to reach your business goals. However, we get that sometimes you just need inspiration!
So here are some of the best ways to find brilliant content ideas…
1. Write Down Every Question a Customer or Client Has Ever Asked You
Go do it now.
Now answer them!
And yep, even those awkward ones like, ‘how much do you charge?’ or ‘why are you more expensive than your competitors‘?
It doesn’t matter how you answer them. On your blog, video, vlogging from your bubble bath (if that’s your thing). Just answer them.
And there you have it, lots of lovely new content marketing ideas. Ones that users will search for and find informative and helpful.
2. Involve your team
Great things happen when you get people in a room and talking. You come up with the most brilliant ideas.
Make sure you regularly make time with your team to think of content ideas – your team could’ve been asked an interesting question from a customer, or come across an insightful article, or even spotted a trend on social media.
Remember, every team member, whether they’re in sales, tech support, or design, offers a unique perspective that can add immense value to your content strategy.
3. Keep a Pen and Paper Handy
Did you know J.K. thought of her amazing, beyond amazing idea about a boy wizard on the train when she didn’t have a pen and paper? Avoid that mistake. Ideas hit us at the most inconvenient of times. So, make sure you have something with you in order to jot them down.
4. Jump on the Trend Horse
Create content based on what’s happening in the news and or trends. If you have expertise in a domain that’s making the rounds, it’s your cue to weigh in and share insights!
Stay relevant. Stay vocal.
5. Join Forums and Groups
Hang out where your audience hangs out and watch out for the questions they ask – this is a treasure trove of content ideas. Also, make sure you keep an eye on the language they use too – this can tell you how to word your content so it reflects exactly what your audience is asking and needs help with.
Quora is an addictive Q&A site that gives you an idea of what information people are after. So type in the kinds of questions your audience might be asking, and away you go! In a short space of time, you’ll know what topics people are interested in surrounding your business.
7. Explore Analytics
The data doesn’t lie! Look into your website or social media analytics to see what posts or topics have gained the most traction. This can give you an indication of what your audience likes and wants more of.
8. Podcasts and Webinars
Tune in to popular podcasts or webinars in your industry. They’re a goldmine for relevant topics and discussions. Plus, they might inspire a different angle or a deeper dive into subjects that are merely brushed upon.
9. Conduct Surveys
Your audience is your best source of information. Send out surveys or polls asking them directly what they’d like to read or learn about. Their feedback can be the birthplace of your next big content piece.
10. Bookshelf and Magazines
Don’t just stick to online. The old-school route of scanning books or magazines in your niche can offer insights or even just inspire a fresh take on a recurring theme.
11. Mind-mapping Sessions
Set aside time for brainstorming. Start with a core idea and expand outward, jotting down every related topic or subtopic that comes to mind. This can help you visualize a multitude of potential content avenues.
12. Competitor Watch
It’s not about copying, but observing. See what topics your competitors are covering. Can you offer a different perspective or go more in-depth? Or did they miss out on a crucial point that you can highlight?
13. You Don’t Have to be Unique, but Try to be Better
Try not to spend time coming up with brand-new, completely original content. It’s the internet. Your idea has probably been thought up before.
But what you can do is make your content better, more informed, funnier, more opinionated etc. And that’s how you can differentiate yourself.
Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.