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Content Marketing

An Introduction to Content Fortress, and Why is's Vital for Your Business

An Introduction to Content Fortress, and Why is’s Vital for Your Business

By Martin & Lyndsay on September 9, 2020

A fortress is a structure that protects whatever is on the inside–an entire village, castles, a high-and-mighty king and all his jewels. But, in this case, what’s inside the fortress is your business. And instead of stone, the fortress is made up of content. It may sound a little drastic. Having to ‘protect’ your business […]

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Filed Under: Content Fortress, Content Marketing Tagged With: Business Owner, Client Communication, Content Fortress, Entrepreneur, Happy Customers

Everything You Need to Know About the Content Planning Toolkit

Everything You Need to Know About Our Content Planning Toolkit

By Martin Huntbach on July 8, 2020

Wait, you guys are actually writing a blog post about one of your products 🙄 Yeah. We are.  Why?  We all have questions when we buy something, don’t we? Especially something new. Something you can’t see. Like our Content Planning Toolkit.  So in true “content marketing” style, we wrote this article to answer all your […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Planning Toolkit, Planning Content, SEO

Pop Art Woman Reading Blog Post on Phone

How to Write a Blog Post That People Will Actually Read

By Lyndsay Cambridge on June 23, 2020

70 million. That’s how many blog posts are published EVERY. SINGLE. MONTH. So the big question is…how do you write a blog post that people actually want to read? Now you might think to yourself, ‘No worries here. What I write about is unique. No one else is writing about it.’ Are you sure about […]

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Filed Under: Content Marketing Tagged With: Blog Structure, Blogger, Blogging, Content Marketing, Content Planner

Why You Need a Start Here Page

Ep 45- What is a Start Here Page and What Do You Include On One?

By Lyndsay Cambridge on March 11, 2020

Stitcher| iTunes | Radio Republic | Soundcloud What Is A Start Here Page? A Start Here page is a way of welcoming a website visitor who’s unsure what to do next on your website. They’re unfamiliar with you and your business, and a start here page gives them a tour of your site and explains what you do. In this […]

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Filed Under: Content Marketing, Podcast, Web Design Tagged With: Start here, start here page, Website Design, website templates, Website Tips

Ep 44- 4 Easy Ways To Instantly Improve Your Website Copy

Ep 44- 4 Easy Ways To Instantly Improve Your Website Copy

By Lyndsay Cambridge on February 22, 2020

Stitcher| iTunes | Radio Republic | Soundcloud Website copy is one of the key elements that will make your website a success. That’s why, in this episode, we’ll give you four easy ways you can instantly improve your writing. You’ll learn… How to make your copy more engaging How to identify passive voice How to make your copy less clunky […]

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Filed Under: Content Marketing, Podcast Tagged With: capturing emails, lead gen, lead generation, lead magnets, Website Tips

Planning 50 Pieces of Content in Under 30 Minutes

How to Plan 50 Pieces of Content in 30 Minutes

By Martin & Lyndsay on February 17, 2020

Do you regularly create content for your business? Or maybe you’d love to, but you get stuck on ideas? If you find your content marketing efforts aren’t paying off and would like to convert more web visitors into sales, you need to start building trust and authority with your audience. To help you do that, […]

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Filed Under: Content Marketing Tagged With: Blogging, Content, Content Marketing, Cost, writing

Ep 43- Is Google Dead?

Ep 43- Is Google Dead?

By Lyndsay Cambridge on February 13, 2020

Stitcher| iTunes | Radio Republic | Soundcloud In this episode, we’re going to go through some of the changes that have happened with Google and SEO. How these changes could have an impact on your business and finally what you can do to keep (or even increase) your search traffic. In this episode, you learn… The issues with Google that […]

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Filed Under: Content Marketing, Podcast Tagged With: capturing emails, lead gen, lead generation, lead magnets, Website Tips

Why referrals are bad for business (and what you should do instead)

Why referrals are bad for business (and what you should do instead)

By Martin & Lyndsay on February 11, 2020

Does your business rely on referrals from previous customers and clients? There’s no doubt that being recommended to others feels great. But did you know referrals can be ‘bad’ for your business? Let’s find out why and what you can do to grow your business in 2020 and beyond. 1. You don’t know anything about […]

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Filed Under: Content Marketing Tagged With: Blogging, Content Marketing, membership, Personal Brand, Reputation, Working With Us

Ep 42- The 6 Elements That Make a Successful Website

Ep 42- The 6 Elements That Make a Successful Website

By Lyndsay Cambridge on February 6, 2020

In this super practical podcast episode, we’re going to tell you exactly how to produce over 50 pieces of content in just 30 minutes. You’ll probably want to grab a pen and paper for this episode, or better yet, download our content planner which will help you. In this episode, you learn… How to relate […]

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Filed Under: Content Marketing, Podcast Tagged With: capturing emails, lead gen, lead generation, lead magnets, Website Tips

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