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Website Copy

How to Write Website Copy for SEO 

How to Write Website Copy for SEO 

By Martin & Lyndsay on May 22, 2021

Do you know how to write website copy for SEO? Wait, what does that even mean? And do you need to care? Writing copy for SEO means creating content that helps your ideal customers find you through Internet searches. So yes, you do need to care. And sorry if that’s not quite what you wanted […]

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Filed Under: SEO, Website Copy Tagged With: Copywriting, Search Engine Optimisation, SEO, writing for the web

The Biggest Copy Mistakes Personal Brands Make on Their About Page

The Biggest Copy Mistakes Personal Brands Make on Their About Page

By Martin & Lyndsay on May 18, 2021

Writing copy for your About page is hard! And we get it. Talking about yourself, your achievements, your life story, and how awesome you are is awkward. But guess what? There’s another way! Because (wait for it) your About page isn’t really about you! And if you’ve tried writing your own About page copy, you’ve […]

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Filed Under: Personal Branding, Website Copy Tagged With: Copywriting, DIY Website, lead magnets, Photography, Website, writing

What You Should Put On Your Homepage To Increase Conversions?

What You Should Put On Your Homepage To Increase Conversions?

By Lyndsay Cambridge on March 8, 2021

Homepages are right little scamps, aren’t they?  They’re the trickiest to write.  They have a BIG responsibility.  And it’s difficult to know what to actually put on them as everyone’s homepage is so different.  Well, worry no more.  Because this blog post will go through the 7 key things you should put on your homepage.  […]

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Filed Under: Web Design, Website Copy Tagged With: Bounce rate, Homepage, Homepage copy, Website conversions, Website homepage

The 9 Essentials of a High-Converting Service Page

The 9 Essentials of a High-Converting Service Page

By Lyndsay Cambridge on November 9, 2020

Imagine you’re looking for a business coach. You go onto a coach’s website and click on their service page, excited to find out all about their amazing ‘VIP Coaching Package’. And on it, you find two paragraphs of text describing their service and a link to buy. The cost, by the way, is £6997+VAT.  🙄 […]

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Filed Under: Website Copy Tagged With: Copywriting, Service Page, web copy, Website copy

What is a Big, Bold Statement?

9 Ways to Create a Big, Bold Statement for Your Personal Brand Website

By Martin & Lyndsay on September 2, 2019

When people land on your personal brand website, how do you get their attention? How do you stop them in their tracks and tell them exactly what it is you do and why they’re in the right place? You do that with a Big, Bold Statement. Often called your ‘Value Proposition’ or ‘You statement’, the […]

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Filed Under: Website Copy Tagged With: Content Marketing, DIY Website, New website, Personal Brand, Personal Branding, Web Design

How to write and about page for your website

How To Write Your Website About Page

By Martin & Lyndsay on May 13, 2019

When someone wants to find out more about your products and services, they often go to your About page. Much like the Home page, it’s been there since the dawn of the internet. And yet, so often, people don’t really put much effort into it. Or when they do, they can get it wrong. So […]

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Filed Under: Website Copy Tagged With: about, about page, Website copy, writing

Get client testimonials for your website

How to get client testimonials for your website

By Martin & Lyndsay on April 6, 2019

Should you share client testimonials on your website? And if so, what kind of testimonials should you publish, and how should you go about getting them? Do people even read or trust reviews these days? These are some of the questions we get asked all the time by our clients, so we’ve put together this […]

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Filed Under: Web Design, Website Copy Tagged With: Feedback, reviews, Testimonials, Website Tips

How to Nail Your Brand Tone of Voice for Your Business [With Examples]

How to Nail Your Brand Tone of Voice for Your Business [With Examples]

By Lyndsay Cambridge on January 23, 2019

What is brand voice in business writing? Have you ever read a novel and heard a voice in your head? A voice that wasn’t your own. That was distinctive and unique? That’s tone of voice. It’s essentially how you sound through your business writing. Tone of voice is the way you say something. It is […]

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Filed Under: Website Copy Tagged With: Copywriting, tone, tone of voice, Website copy, writing website copy

Why You Should Display Your Prices on Your Website

6 Reasons You Should Put Your Prices On Your Website

By Lyndsay Cambridge on March 18, 2018

Should You Put Your Prices on Your Website? Yes, you definitely should put your prices on your website. Why? What’s the first question you ask yourself when buying a product or service? Yep, How much does it cost? Now, imagine you answered that question on your own website – you get tons of traffic and […]

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Filed Under: Web Design, Website Copy Tagged With: Marcus Sheridan, Price, Pricing, Web Design, Website

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