Do you know how to write website copy for SEO? Wait, what does that even mean? And do you need to care? Writing copy for SEO means creating content that helps your ideal customers find you through Internet searches. So yes, you do need to care. And sorry if that’s not quite what you wanted […]
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The Biggest Copy Mistakes Personal Brands Make on Their About Page
Writing copy for your About page is hard! And we get it. Talking about yourself, your achievements, your life story, and how awesome you are is awkward. But guess what? There’s another way! Because (wait for it) your About page isn’t really about you! And if you’ve tried writing your own About page copy, you’ve […]
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What You Should Put On Your Homepage To Increase Conversions?
Homepages are right little scamps, aren’t they? They’re the trickiest to write. They have a BIG responsibility. And it’s difficult to know what to actually put on them as everyone’s homepage is so different. Well, worry no more. Because this blog post will go through the 7 key things you should put on your homepage. […]
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The 9 Essentials of a High-Converting Service Page
Imagine you’re looking for a business coach. You go onto a coach’s website and click on their service page, excited to find out all about their amazing ‘VIP Coaching Package’. And on it, you find two paragraphs of text describing their service and a link to buy. The cost, by the way, is £6997+VAT. 🙄 […]
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9 Ways to Create a Big, Bold Statement for Your Personal Brand Website
When people land on your personal brand website, how do you get their attention? How do you stop them in their tracks and tell them exactly what it is you do and why they’re in the right place? You do that with a Big, Bold Statement. Often called your ‘Value Proposition’ or ‘You statement’, the […]
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How To Write Your Website About Page
When someone wants to find out more about your products and services, they often go to your About page. Much like the Home page, it’s been there since the dawn of the internet. And yet, so often, people don’t really put much effort into it. Or when they do, they can get it wrong. So […]
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How to get client testimonials for your website
Should you share client testimonials on your website? And if so, what kind of testimonials should you publish, and how should you go about getting them? Do people even read or trust reviews these days? These are some of the questions we get asked all the time by our clients, so we’ve put together this […]
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How to Nail Your Tone of Voice
What is tone of voice? Have you ever read a novel and heard a voice in your head? A voice that wasn’t your own. That was distinctive and unique? That’s tone of voice. It’s essentially how you sound through your writing. Tone of voice is the way you say something. It is your personality, your […]
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6 Reasons You Should Put Your Prices On Your Website
Should You Put Your Prices on Your Website? Yes, you definitely should put your prices on your website. Why? What’s the first question you ask yourself when buying a product or service? Yep, How much does it cost? Now, imagine you answered that question on your own website – you get tons of traffic and […]
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