Every year, you commit to creating content. You spend hours each week writing a blog post, scripting a podcast episode or editing videos…but you don’t see results. And you begin to wonder if it’s worth all that time and effort.
All you want is to:Â
Your content marketing efforts SHOULD lead to search engine rankings, website traffic, leads and sales. BUT, there are often a few obstacles that stop us from achieving this.
You start off so well, but eventually, your commitment and drive for producing consistently good content starts to wane (or fall off a cliff entirely). Unless someone is asking ‘have you done that thing?’ then, of course, you’re going to prioritise other stuff. And usually, that stuff is what our clients or customers ask of us.
The problem is, if you don’t invest time in your marketing, then how will you grow as a business? You need accountability to keep you on track with your content marketing. It’s not enough to go it alone.
Have you ever created a piece of content and seen zero results? Yeah, you might get a few likes and comments, but nothing much beyond that. No rankings on Google. Or extra website traffic. And certainly no leads and sales.
The problem is, you don’t know where you’re going wrong. You want to create good content that delivers leads and sales, but that's not happening right now. You need someone to tell you what you’re doing right and, more importantly, where you can improve so you can get results.
You’re producing great content. AMAZING content. But why-oh-why is it not ranking in Google? Why can no one find it? Well, content isn’t just about the ‘producing’ it. You also need to understand the technical stuff that’ll get it ranked. You need to understand keyword research and SEO.
The problem is, you don’t know where to start with all that, and even if you did it would take you a long time to learn it all and implement it.
You're part of all sorts of groups. Business Facebook groups. Memberships. Maybe you have a business coach or an accountability group. But, when it comes to producing content, you’re all alone.
The problem is, it can feel incredibly demotivating when you’re the only one doing something and you’ve got no one to bounce ideas off or talk too when you’re struggling.
Here’s the good news. We’re going to help you make content creation 10x easier. But more importantly, we’ll help you fall in love with creating content that delivers you leads and sales.Â
Every week, you will submit one piece of content as part of our 90 Day Challenge.Â
We have a spreadsheet. Yes, the dreaded spreadsheet! Everyone who is part of the challenge gets their name on it. If you produce content for that week, you get a green marker next to your name. If you fail to produce content for that week, you get a red marker.Â
Honestly, do not underestimate the power of the red marker – no one wants that! It’s your motivation to get your content in week-on-week.Â
Each week as part of the challenge, you will get a brand new blog post template that you can use (these can also be adapted to video or podcast scripts too!)
These templates allow you to simply fill-in-the-blanks and create the kind of content that leads to high rankings, leads and sales.Â
They’ll save HOURS of time every single week, and keep you on track so you don’t veer off topic.Â
You can get feedback from us and other members of the challenge in our dedicated channel.Â
We’ll also give personalised feedback every week to the first 10 people who submit their content each week. We’ll tell you exactly how to improve it for things like SEO, topic, lead generation, headline, copy and so much more.Â
And you’ll see your content improve for search engine rankings, website traffic, leads and sales.
We have a dedicated training centre which includes a mini course and loads of resources on how to create content that will deliver you rankings and traffic.Â
Through our feedback and our training centre, we’ll tell you exactly what topics to cover, how to optimise your content for search results, as well as how to track your progress and do your keyword research. Everything you need to know is in there.Â
This is especially important for those who struggle for content ideas, or those who want to get higher search engine rankings from their content.Â
You’ll be part of a dedicated Slack group full of likeminded business owners who are serious about creating amazing content.Â
In here you’ll post your content, and gain ideas or inspiration from others. You may also find yourself as part of the Sunday Night Club. The deadline for content submission is every Sunday at 11.59pm – so there are quite a few people on Sunday night, racing to get their content in!Â
Affectionately known as, the Sunday Night Club!
We’ll kick off the challenge with a strategic content planning session. You’ll end the session knowing exactly what content you need to create for the entire challenge so you get more leads and sales!Â
We don’t just understand content, we get SEO too. We’ll give you access to our comprehensive SEO training centre where we break down exactly how to optimise your blog posts.Â
A big stumbling block for people when creating content is creating the imagery that goes with it. That’s why we give you some bonus canva blog post imagery templates you can use!Â
Access your very own content planning workbook. Complete with content planning pages, SEO checklists and much more…
That’s right! We are well aware that the 90 day challenge is tough. But we like to celebrate your hard work through our 90 day challenge awards, which takes place after the 90 day challenge.Â
You will submit one piece of content before the deadline of 11.59pm every Sunday. The next challenge starts on September 13 2021.
We’ll provide feedback to first 10 people who submit content. Everyone can learn from these sessions!
You do this for 90 days and in that time, you’ll see your rankings, website traffic and leads soar!
I had a sale worth £3,600 as a result of one of the blogs/ articles I wrote. Martin and Lyndsay are as skilled as you get when it comes to content marketing. They have a way of putting things simply, so the benefits of doing things their way are obvious. Their practical advice is always objective focused. They’d never suggest you do something ‘just because’. I am now producing extremely high quality content, consistently thanks to their advice.”
Before I started working with Martin and Lyndsay, I wasn’t getting results with my website. My content was okay, but it wasn’t driving enough traffic to my website or getting me any enquiries. With Martin and Lyndsay’s help my website traffic increased by 140%! Not only that, I’ve learnt how to create ‘bolder’ content that saves me time and helps me close sales more efficiently. Because my content drives more traffic to my website, I now get 3-5 enquiries a month and, with a library of better-quality content in my arsenal, I get to convert about 50% of these into sales.Â
This training has opened up a whole new world and a wealth of information. I now have confidence to stand in front of a camera and talk to hundreds, if not thousands of people. Delivering my message in a clear concise way, something I’d never have been able to do before. I now have a YouTube channel which is updated weekly and it’s quickly gaining traction. I’ve had 6 new enquires since starting my YouTube Channel. There are so many resources available. The tiny investment is a no-brainer.
Before we started content marketing, received 300 monthly website visits. Within 12 months we increased our organic traffic to nearly 3000 per month and it’s been growing ever since.Â
Don’t you hate it when someone tries to sell you on a strategy that they don’t implement themselves? Well, we actually produce content that delivers us leads and sales. This isn’t just theory. This is based on years of experience.Â
We know what makes a successful website, and although content marketing plays a HUGE part in it, we can also advise you on things like SEO and lead generation. Â
In 2018 we won the “Best Blog” award from the Content Marketing Academy along with being finalists for other awards too.
Before we discovered content marketing, we struggled to get clients, and we undercharged for our services. We even thought about giving up our agency altogether.
Now, we have to turn clients away because of demand. We’ve increased our prices (by a lot!) And that all came from doing the content marketing challenge ourselves. We’ve been through it. And we know it works.Â
The good thing about this is, we actually walk the ‘talk’. We do what we teach. And we want you to get even better results from your content than we did!
We thought the exact same thing when I started content marketing too!
But, if you do it right, your content should rank on search engines and give you traffic and leads.
We get it. You’ve tried content marketing so many times.
Maybe you’ve even stuck at it for a good while. But the reason it hasn’t worked is simple, you’ve been doing it alone.Â
We liken the 90 Day Challenge to dieting. We lost weight doing it alone, it’s only when we’ve had the key ingredients of accountability, feedback and group support that we’ve seen success.Â
It’s exactly the same for your business. Sometimes you need that extra support and feedback to encourage you and help you see results.Â
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Good content is an asset to your business. Content lasts forever, and (if done correctly) it can continuously deliver you traffic, search rankings, leads and sales.Â
Are you ready to invest in content?
We’ll hold you accountable every week, giving you that much need encouragement (AKA kick up the arse) to create your contentÂ
Each week as part of the challenge, you will get a brand new blog post template that you can use (these can also be adapted to video or podcast scripts too!)
Ask questions and gain feedback on your content in our dedicated channel. We’re here to answer everything on headlines to SEO to images!
The training centre features a content marketing mini course (5 videos at 10 mins each) as well as loads of useful tools and resources.Â
You’ll be part of a dedicated Slack group full of likeminded business owners who are serious about creating amazing content.Â
We’ll kick off the challenge with a strategic content planning session. You’ll end the session knowing exactly what content you need to create for the entire challenge so you get more leads and sales!Â
We don’t just understand content, we get SEO too. We’ll give you access to our comprehensive SEO training centre where we break down exactly how to optimise your blog posts.
The featured image for your blog post is so important, especially when sharing it over social media. You’ll get access to our blog post canva templates, so you can design beautiful, eye-catching blog post images in no time!
The 90-day challenge is tough! We won’t pretend it isn’t. But that’s why we like to host the 90 day challenge awards, where we celebrate your hard work and success. The winners receive a certificate and badge for their website.Â
Access your very own content planning workbook. Complete with content planning pages, SEO checklists and much more…
$59pm
Yes, if you join the membership you can cancel any time. No hard feelings 🙂Â
The next challenge starts on 17 January 2022.Â
We give feedback each week on the first 10 people who submit their content as part of the challenge. Here are some examples of what we may give feedback on (and have done in previous challenges):Â
Content that will count throughout the challenge is as follows:
We’re a VAT registered company, and we will charge you VAT depending on your location. However, if you enter your VAT number it should deduct the VAT for you.
$59pm
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