Have you heard a big kerfuffle about the 90 Day Content Marketing Challenge? Have you thought to yourself, ‘well, what’s that all about then?‘
Well, good news. Because in this post, we’re going to tell you exactly what happens during the 90DC (that’s what the cool kids call the 90 Day Challenge) and what you can expect once you sign up.
What is the 90-day Content Challenge?
The 90-day Challenge is a content marketing challenge that will help you produce sales-generating content on a more consistent basis.
We run the challenge inside our membership community, Make Your Mark Online, and we run the challenge three times per year. And for the first time ever, you can also sign up to the challenge without joining the membership. The next challenge starts on Monday 11th January 2021.
What do you have to do throughout the challenge?
Each week, you will create one piece of content. Your deadline for creating and sharing the content with us is every Sunday evening at 11.59 pm – we know, so precise! We have a private channel inside our community where you can add a link to your content for that particular week.
Each week, we will update a spreadsheet for our members and depending on whether you hit the deadline or not you will get a green or a red marker next to your name. That’s right. If you don’t submit content you get a scary red marker!
The following week, we will review your content on a live zoom call (along with all other content submitted).
And although we’ve made it sound kinda scary, it’s actually incredibly fun!
What does the Feedback Cover?
Your feedback will depend on the content you provide, but we will look for the following:
- How valuable it is to the reader – does it answer a question, educate or inspire?
- How easy it is to understand – is it full of jargon, is it clear?
- The structure – does it flow well, or do you get lost easily?
- Search Engine Optimisation – is there anything you can do to improve?
- How are your titles? Do they compel people to read/watch/listen?
- Storytelling – does it get the reader to connect with you?
- Is there anything missing? Are there any unanswered questions?
- Is it specific enough? Or do you skim over lots of points instead?
- Is the imagery on-brand? Is there anything you can do better?
- Do you do a good job of capturing leads through your content?
- How’s your tone of voice? Does it sound like you?
Why is the 90DC So Effective?
The 90-day challenge works because of these three simple factors:
The challenge runs from Monday to Sunday every week. Everyone has the same deadline: 11:59 on Sunday evening. It’s amazing how motivating a deadline is. If you miss the deadline you get a red marker next to your name for that week. If you hit the deadline, you get a green marker. Nobody wants to be in the RED!
This simple deadline means it pushes you every week to write that blog post, record that video or publish that podcast episode.
Every week, throughout the 90 days, you’ll receive feedback on your content. We run a coaching call where we review your content and tell you what we liked about it and what you can do to improve it.
Feedback is an essential part of the challenge, so you can learn how to produce content that readers want to read, and that delivers you traffic and leads.
A weekly deadline helps you stay consistent with your content production. It will help you fine-tune your writing or recording and speed up the process too.
The fact that you HAVE to produce one piece of content every week will force you to produce content quickly and get better at it over time.
What results should I expect?
Your results will depend on a number of factors such as the type of content you produce, and how good the content is but some of our previous students have seen some incredible results. The challenge is designed for you to improve in the following areas:
- Increase your search engine rankings
- Increase your website traffic
- Increase your leads and sales from your content
What results have our members had?
Here are just some of the results our amazing members have seen:
Sara Bussandri – Doubled her website traffic and gets 3-5 leads through her website every month.
Janine Coombs – Is ranked first on Google for her main keyword
Ramin Saski – Doubled his prices
Aidan Lee – Is ranked first on Google for his main keyword
What results did we have?
It’s no lie we love this challenge because we’ve actually done it ourselves. In the first year of completing this challenge we…
- Increased our traffic by 900%
- Increased our prices by 350%
- Increased enquiries through our website by 200%
- Had more informed customers (which made it easier for us to sell)
- Attracted the RIGHT customers (i.e. no time-wasters)
- Spent more time helping customers rather than selling our services
When does the content challenge start in 2021?
We run three challenges throughout the year and the first challenge starts on Monday 11th January 2021. The first deadline for your first piece of content will be the following Sunday (18th January) at 11:59 pm UK Time. It then continues for an additional 12 weeks running from Monday to Sunday.
We will be running a mini-training session on Wednesday 6th January 2021 for anyone who wants some motivation or ideas on how to get started.
What do we class as “content”?
When you join the challenge, you must submit a piece of content each week. The type of content can vary but we try to encourage our students to stick with one type of content throughout the challenge to maximise your success.
Content that will count throughout the challenge.
- Blog article
- Sales page
- Video (YouTube or embedded on a website)
- PDF such as a lead magnet
- Podcast (for feedback, we would need a corresponding article on your website with the podcast embedded)
How many people take part in the content challenge?
We have a maximum of 40 people who can take part in the challenge. We like to keep the numbers low so we can review all of our members content each week.
We will NOT accept more than 40 people per challenge and we already have 21 people signed up to the one starting in January (as of 30 December 2020). This isn’t some fake scarcity, we simply do not have the capacity to take on any more people.
How much does it cost?
If you’re a member of our community, you can sign up to the challenge for free, however, if you do not want to join our membership for $39per month, we have another option.
For the first time EVER, you can now sign up to join the first challenge for a one-time fee of $197. We understand that you might NOT want to join our membership community so we decided to start a “Challenge Only” option.
Important news: Price Going Up
The cost of our membership will increase from $39 per month to $59 per month on the 11 January. If you get in before then, you’ll get the membership for $39 per month for life.
That’s a saving of 33%+ if you sign up before 11.01.2021
Can I join in the future?
You can join our membership community at any time HOWEVER, if you want to 33% for life, then you’ll want to sign up before 11.01.2021 and lock in that low monthly fee.
How long does the challenge run for?
The challenge runs for 90 days. Well, it actually runs for 13 weeks which is slightly longer than 90 days.
You have 13 weeks to produce 13 pieces of content and it must be submitted by the Sunday evening at 11:59pm.
Who will be guiding you through the challenge?
We will be helping you throughout the challenge. We’ll be on hand to answer any questions you have along the way and we’ll also be providing feedback on your content. We do this the following Wednesday via our weekly feedback call. This call is at 10am (UK time) every Wednesday throughout the challenge and the video replay will be uploaded for anyone who can’t attend live.
The calls are feedback ONLY as there isn’t time for Q&A but you will have the opportunity to ask questions within the community 24/7.
How do I access the challenge?
Once you sign up, you will be added to our membership forum. Within that, you will access to the 90-day content challenge CHANNEL where you can introduce yourself and share your content.
Every Monday throughout the challenge, we will create a thread for that week and once you have created your content you can simply add it to the thread.
How do I sign up?
You can sign up here. Once you’ve signed up, you’ll get automatic access to either the membership or the content marketing training centre. We’ll shortly add you to our Slack community where you can introduce yourself and get added to the challenge thread.