You know your content marketing should work. You’ve poured hours (and money) into blogs, social posts, and maybe even a few videos.

But despite all your efforts…you’re getting content crickets 🦗. No leads. No sales. Just a growing backlog of content that feels like it should be doing something, but isn’t delivering.

Sound familiar?

You’re not alone! We’ve seen it happen time and time again, businesses grinding away at content with no strategy to back it up.

It leads to content paralysis, lack of direction and all-round content burnout. And this is exactly why we built the content marketing strategy service – to take the guesswork out of content marketing and give you a no-nonsense, results-driven plan that moves the needle.

But, there is so much to the service, that we wanted to run you through everything you might need to know.

So, if you’re ready to stop wasting time creating meaningless content, then let’s get into it…

What is our content marketing strategy (and why we created it)?

We’ve been in the content marketing world long enough to see the same frustrating pattern over and over again – businesses pouring time, effort, and money into content that simply doesn’t convert.

Most agencies tell you to “just keep creating” with no clear direction. They overcomplicate strategy, drag projects out for months, and charge eye-watering fees, without delivering a plan that actually moves the needle.

We knew there had to be a better way…

That’s why we created our content marketing strategy service is a done-for-you content strategy, data-driven roadmap designed to attract the right audience, drive leads, and grow your revenue.

Instead of aimless blogging, we craft a strategy that aligns content with your business goals. Every piece of content is planned with sales and conversions in mind, ensuring you’re not just visible – you’re profitable.

This isn’t theory or fluff. It’s a clear, structured plan that tells you exactly what to create, why it matters, and how to maximise its impact.

Find out more about the service here.

What’s included in the content marketing strategy service?

A quick look at your site, then a generic content strategy delivery…is just about the exact opposite of what we do (had you for a minute there, right?)

When you sign up for our Content Marketing Strategy service you’re not just getting vague recommendations that we dish out to every single person that comes our way. You’re getting a clear, data-driven roadmap that helps you create content with confidence.

We have a tried-and-tested process that we take every single client through to create a revenue-driving content strategy.

Here’s exactly what’s included in our content marketing strategy service (and why it’s such an important part of the process).

Step 1: content strategy call

Before we dive into research, we take the time to truly understand your business goals, audience, competitors, and, most importantly, what makes you different.

Your opinions, experiences, methodologies, successes, and even failures shape your authority. These unique insights aren’t just background details; they’re what will set your content apart and make it resonate with the right people.

Every piece of content we plan is designed to support your business objectives, attract and engage your ideal audience, and position you as the go-to expert in your industry. This is the difference between content that just exists and content that actually drives results.

Step 2: competitor analysis

We go beyond just looking at who you’re up against, we analyse who is actually capturing your audience’s attention.

We pinpoint how you’re different and where your biggest content opportunities lie. We uncover exactly what your audience is searching for and what content resonates most. And we redefine who your competitors really are, it’s not just other businesses in your industry, it’s anyone creating content for your audience.

This means your content won’t just blend in, it will stand out and attract the right people.

Step 3: keyword research

Most agencies rely on generic keyword tools, but we go much deeper.

We spend hours uncovering the real questions your audience is asking, going down every rabbit hole we can find, to discover exactly how they are trying to solve their problem (and what they are searching for).

Our approach leads to high-value content topics that other agencies completely miss, putting our clients directly in front of their ideal customers when it matters most.

Step 4: three-month content plan

Now it’s time for the deliverables…

No more staring at a blank page or scrambling for last-minute content ideas. You’ll have the next three months mapped out and ready to go with a detailed content plan packed with high-impact, long-form content ideas designed to drive leads and sales.

But we don’t just stop there! Each idea includes titles, bullet points, key takeaways, and calls to action that align with your business goals.

With this plan in hand, you’ll know exactly what to create and why, so every piece of content actually works for you.

Step 5: repurposing plan

We’ve delivered your content plan, so that’s it right?

Wrong! Not only do we give you a three-month plan, but we also tell you how to amplify the message. Creating content is great, but making it work harder for you is where the real magic happens. We’ll show you how to maximise every piece of content by mapping out which platforms to post on, how often, and where to focus for the biggest impact.

You’ll also get a repurposing plan that transforms one content piece into multiple assets, so you stay visible without constantly creating from scratch.

No more guessing if you’re posting enough or in the right places, we give you a clear plan so your content works harder, while you work less.

Step 6: sales process

The whole point of creating this content is to get sales. It’s not just about getting seen, it’s about making sure your potential clients take the next step. In other words, it has to lead somewhere.

No more posting just for the sake of it. Every piece of content will have a purpose, a strategy, and a direct impact on your business growth.

This is why we make tailored recommendations on how to ensure every piece of content has a clear next step. Whether it’s driving people to book a call, sign up for a lead magnet, or join a webinar, we’ll help you build a simple, effective sales funnel that turns visibility into revenue.

Who is this service for (and who is it not for)?

If you’re nodding along, then our Content Marketing Strategy might be exactly what you need.

We work with businesses that understand the value of content but don’t have the time or resources to figure it all out on their own. You’ve seen competitors using content to dominate your industry, and you know there’s an opportunity, you just need the right strategy to make it happen.

It’s a perfect fit if:

✅ You’re a 7-8-figure business owner looking to scale content efficiently.

✅ You want content that generates leads and sales, not just traffic.

✅ You’re already creating content, but it’s not converting, and you need a structured plan.

✅ You don’t want to spend months experimenting—you need a fast, effective strategy that actually works.

Our content marketing strategy service is designed to drive long-term success, however, it’s not the right fit for everyone.

We’re not trying to be exclusionary or elite-ist, but it’s about delivering the best possible service to all our clients. We know from experience that not everyone is going to get the best results from us – and ultimately we want to make sure our time and effort is spent working with clients that we can really impact.

This isn’t for you if:

🚫 You’re looking for quick hacks or viral content with no sales strategy.

🚫 You don’t have a clear product or service—we help market what you sell, but we don’t define it for you.

🚫 You need an agency that just nods along—we challenge our clients to create the best content possible.

🚫 You require multiple layers of approval—our strategies work best when implemented quickly.

If any of these points sound like a deal-breaker, our service might not be the best fit for you – but you can read here about who we are not the right fit for here.

How much does the content strategy cost?

Let’s cut to the chase!

We’re not about smoke and mirrors when it comes to pricing. Too many agencies dance around costs, forcing you to jump through hoops before you get a straight answer.

But that’s not how we work at Jammy Digital. We believe in full transparency from the start, so you can make an informed decision without wasting time.

If you’re considering investing in content marketing, you deserve to know exactly what you’re paying for and what you’ll get in return.

The total investment is £4,997 + VAT, which includes:

• a fully tailored content strategy, designed to attract
• a comprehensive three-month content plan
• detailed keyword research and audience insights

There are no hidden costs or sneaky upsells, just a rock-solid, data-driven strategy that works.

And what’s really important to remember is that this isn’t just another marketing expense, it’s an investment in a structured, revenue-driven approach to content.

If you’re ready to stop guessing and start seeing results, we’re here to make it happen.

What results can you expect from our strategy?

We don’t just talk about content marketing success – we deliver it.

Our strategies have helped businesses significantly increase leads, traffic, and revenue, proving that a well-executed content plan can have a massive impact.

Take ScoreApp as an example, a fast-growing quiz marketing software company. In just 18 months of working with us, they saw:

• 580% increase in keyword rankings
• 321% surge in organic traffic
• 360% growth in email subscribers
• 187% boost in paying customers

And this isn’t a one-off success story. We’ve helped entrepreneurs, CEOs, and fast-scaling businesses use content marketing to drive measurable results, without the fluff, gimmicks, or guesswork.

But a word of warning: this service is only for the strategy part.

If you follow the strategy, you’ll have a clear, scalable content system that drives results. But you do actually have to implement it or else you won’t see any results.

If you don’t have time to implement all the work yourself, then you might want to think about going for our done-for-you content service instead, which also includes a full content strategy.

Do you have to use Jammy to implement the strategy?

Nope! And that’s the beauty of it.

This is a strategy service.

We give you a clear, data-backed content roadmap, but it’s 100% yours to implement however you choose. Whether you have an in-house team ready to take action or want to discuss ongoing content creation with us, the strategy is built to get you real results, fast.

If you have an in-house team or another agency handling content, you can take our plan and hit the ground running, no strings attached.

But if you’d rather have expert hands bring the strategy to life, we can help with that too. We offer ongoing content creation services tailored to your business, ensuring your content is executed to the highest standard.

Either way, you get a clear, actionable roadmap, whether you run with it yourself or let us do the heavy lifting. The choice is yours!

Find out more about our blogging and SEO service here.

What makes our content strategy different?

Most agencies overcomplicate strategy, stretching it out for months and handing you dense reports that never get used.

We take a different approach – fast, focused, and built for results.

What exactly sets us apart from others?

• A strategy you can use immediately: we don’t believe strategy should hold up content creation—it should accelerate it. That’s why we deliver a fully built, actionable plan in just one month, not six.
• Designed for leads and sales (not just visibility): traffic and rankings mean nothing if they don’t convert. Every content recommendation is tied to your sales and marketing goals, ensuring your strategy actually drives revenue.
• No fluff, just a clear roadmap: instead of vague suggestions, you’ll get a detailed, three-month content plan with specific topics, keywords, and repurposing steps—so you know exactly what to create and why.
• Future-proofed for long-term success: with AI, algorithm updates, and shifting audience behaviours, content marketing is constantly evolving. We build strategies that help you stay ahead of the curve so your content remains effective over time.
• Proven to deliver real results: we’ve helped SaaS founders, CEOs, and fast-scaling businesses generate thousands of leads per month, book high-value sales calls, and position themselves as industry leaders.

How do you book a strategy call?

Like what you’ve read?

We hate to sound like those sale-sy marketing bros, but we genuinely only take on two strategy clients per month. This isn’t a scarcity tactic – it’s because a great strategy takes time, research, and deep thinking, and we want to deliver something truly impactful.

So if this sounds like something that will work for your business, and you sound like the kind of client we can work well with – then we’d love to hear from you.

If you’re not quite ready to speak to us yet, then you can check out some more information here.

But, if you’re ready to get cracking on a business-changing content strategy, then you can book your call here.