Content Marketing Strategy
You’re creating content, but it’s not helping you hit your business goals…it’s time to change that.
A little lost with content?
If you’re brilliant at what you do but you’re stuck with content marketing, you’re in the right place.
Maybe you don’t know what topics will actually drive leads and sales. Or perhaps your content feels scattered, and you need someone to bring it all together into a cohesive strategy that works.
Without a clear plan, it’s easy to waste time, effort, and money on content that doesn’t deliver results.
A winning content strategy
At Jammy, we’re big believers in the power of strategy. But we’re not like other agencies that spend six months on it.
Our approach is fast, focused, and highly effective. We create a strategy designed to meet (and exceed) your business goals, while delivering content your audience genuinely wants.
The best results come from taking action. That’s why our strategy doesn’t just sit on a shelf, it’s a roadmap that gets you started right away.
'Jammy are able to consistently get us over 1000 leads per month from social media.'
Daniel Priestley, Co-Founder Dent Global and ScoreApp
What You Get as Part of Your Content Strategy
Here’s what we actually deliver as part of our content strategy…
Discover 'Content Gold'
We want to understand your business goals and audience.
We also want to understand your opinions, stories, methodologies, experiences, successes and failures etc.
Why? Because from here we can create a content plan that delivers leads and sales, positions you as the leader in your industry, and appeals to your target market.
Position Yourself Differently
Although yes, you are incredible at what you do, a ‘competitor analysis’ can help you increase revenue.
By doing a competitor analysis, we can identify exactly how to position you differently from others.
We also identify what content your audience is searching for (that your competitors rank for) and what is/isn’t resonating with them.
Audience search
We identify the topics and keywords that your audience is searching for on places like Google or YouTube.
This isn’t just about ranking; it’s about creating content that gets in front of your audience and helps them solve a problem.
Three-Month Content Plan
You’ll receive a detailed content plan with ready-to-go long-form content ideas. Each idea comes with titles, bullet points, CTAs, and clear explanations of how it supports your business goals.
Repurposing Plan
We don’t stop at content creation. We’ll outline how to repurpose each piece into short-form content for social media, helping you expand your reach and get the most out of every idea.
Sales Strategy
We’ll show you how to convert your audience into paying customers. From nurturing leads to closing sales, you’ll have clear steps to turn your content into revenue.
Why Jammy?
At Jammy, we don’t just create strategies—we craft actionable plans designed to get results. Here’s why our clients trust us to transform their content marketing:
Fast and Focused
Unlike other agencies, we don’t take forever to deliver your strategy. We create a focused, effective plan fast so you can see results from create content sooner rather than later.
No Fluff, Just Results
Our strategies aren’t filled with vague ideas or unachievable dreams. They’re practical, actionable, and tailored to your goals, team, and budget.
Proven to Drive Results
We know what content actually generates leads and sales. Our strategies focus on creating content that moves your audience to take action—not just content that increases visibility or ticks a box.
250 leads per week...
We get one of our clients 250 leads per week through their content – simply by making sure the content we create ALWAYS links back to the goals of the business.
We hear you...
You’re unsure if social media marketing is the way to go. Here’s the truth…
Do I really need a strategy?
In short, yes.
Look, we’re pragmatists, we don’t like doing stuff unless it leads to results. But we wouldn’t recommend you need a strategy unless it made a massive difference to your leads and sales.
Having a content strategy ensures your content always links back to what you sell and your business goals.
I want to do content fast
We want to get to the content marketing too. But without a strategy in place, you’re scrambling for ideas and creating content that doesn’t appeal to your target audience or doesn’t give you leads and sales (or both).
A strategy doesn’t slow stuff down, it only speeds up the results you get.
Ultimately, businesses with a content strategy perform better than those without.
Why is the strategy so fast?
Other agencies may say it takes 3-6 months to create the right strategy (all the while charging you a fortune or getting you on a retainer).
It doesn’t. Part of any content strategy is testing, tweaking, and improving content all the time.
So yes, we’ll work on the strategy for a month, but the following months will be all about leaning into what works and getting better and better. Let’s not wait to create content!
Isn't strategy just complete fluff?
We get it. Often people use the word strategy, slap a big price tag on it and deliver some basic tactics instead.
We don’t do that. Our strategy is based solely on what will get you results. We deliver you a full content plan as part of the strategy, so even if you don’t use us for implementation, you have an exact roadmap to follow.
Our strategy helps you get results faster, while positioning you as the leader in your industry.
Frequently Asked Questions
How long does the strategy take?
One month. Sounds fast but it's a team effort, with each specialist in the team working together to make you a cohesive strategy that delivers results.
How much is the content strategy?
We're not one to shy away from prices. The strategy costs £4997+VAT (if applicable). This includes your 3 month content plan too.
What do we actually 'get'?
All our keyword research, competitor analysis, content ideas, recommended platforms, repurposing plan, sales funnel analysis and more!
Do I get to ask you questions?
Yes, we present the strategy to you during a 2 hour call where, of course, you can ask us questions. This means you're super clear on the next steps.
How much do you charge to implement?
If you want us to create the content we recommend you create, then the costs will depend on what you need and your budget. You can visit our pricing page for approximate costs.
What's the first thing we do?
We'll have a kick off call together where we ask you everything about your business, goals, audience, problems, stories, experiences and more.