Content Marketing Strategy
You’re creating content, but it’s not helping you hit your business goals…it’s time to change that.
A little lost with content?
If you’re brilliant at what you do but you’re stuck with content marketing, you’re in the right place.
Maybe you don’t know what topics will actually drive leads and sales. Or perhaps your content feels scattered, and you need someone to bring it all together into a cohesive strategy that works.
Without a clear plan, it’s easy to waste time, effort, and money on content that doesn’t deliver results.
A winning content strategy
At Jammy, we’re big believers in the power of strategy. But we’re not like other agencies that spend six months on it.
Our approach is fast, focused, and highly effective. We create a strategy designed to meet (and exceed) your business goals, while delivering content your audience genuinely wants.
The best results come from taking action. That’s why our strategy doesn’t just sit on a shelf, it’s a roadmap that gets you started right away.
'Jammy are able to consistently get us over 1000 leads per month from social media.'
Daniel Priestley, Co-Founder Dent Global and ScoreApp
What You Get as Part of Your Content Strategy
Here’s what we actually deliver as part of our content strategy…
Content strategy call: Discover 'content gold'
We take the time to understand your business goals, audience, and competitors, but more importantly, what makes you different.
Your opinions, experiences, methodologies, successes, and failures all shape your authority. These aren’t just background details; they are what will set you apart and make your content more powerful.
We make sure every piece of content helps you hit your business goals while at the same time appealing to your target market. This combination is what turns visibility into real results i.e. more leads and sales!
Competitor analysis: position yourself differently
We don’t just look at who you’re competing with; we look at who’s capturing the attention of your audience.
By analysing your competitors, we identify exactly how you’re positioned differently and where your biggest opportunities lie. We also uncover what content your audience is actively searching for and what resonates with them most.
And remember, a competitor isn’t just another business in your industry. It’s anyone creating content for the same audience you want to reach.
Keyword research: get in front of your audience
We don’t just skim the surface, we spend hours and hours uncovering exactly what your audience is searching for, going down multiple pathways (and many rabbit holes!) to find out how they’re trying to solve their problems.
Most SEO agencies rely on generic keyword tools, but we take a different approach, digging deeper to uncover the real questions your audience is asking.
Clients have told us that other agencies couldn’t find anything, yet we’ve discovered high-value topics that put them directly in front of their ideal audience!
Three-month content plan: no more second guessing!
No more second-guessing what to create, we’ve done all the thinking for you.
You’ll receive a detailed, ready-to-go 3-month content plan packed with long-form ideas designed to drive leads and sales. Each idea comes with titles, bullet points, CTAs, and clear explanations of how it supports your business goals.
No more staring at a blank page or scrambling for ideas at the last minute. We take the stress out of content planning so you can focus on creating, knowing that every piece content is actually worth your time.
Repurposing plan: let's scale your content!
Creating content is one thing, but making it work harder for you is where the real magic happens.
We’ll map out exactly what your content calendar should look like—which platforms to post on, how often, and where to focus your efforts for the biggest impact. You’ll also get a clear repurposing plan, showing you how to turn one piece of content into multiple assets, so you can save time while staying visible everywhere that matters.
No more wondering if you’re posting enough or in the right places. We take the guesswork out, so your content does more, while you do less.
Sales process: making sure your content converts
Content shouldn’t just sit there building an audience—it should lead somewhere.
We’ll make tailored recommendations on how to turn your content into actual sales, ensuring every piece has a clear next step. Whether it’s driving people to book a call, join a webinar, or sign up for a lead magnet, we’ll show you how to move new leads through a simple, effective sales funnel that works for your business.
No more posting for the sake of it. We make sure your content isn’t just seen but actually converts, helping you turn visibility into revenue.
Why Jammy?
At Jammy, we don’t just create strategies—we craft actionable plans designed to get results. Here’s why our clients trust us to transform their content marketing:
Fast and Focused
Unlike other agencies, we don’t take forever to deliver your strategy. We create a focused, effective plan fast so you can see results from create content sooner rather than later.
No Fluff, Just Results
Our strategies aren’t filled with vague ideas or unachievable dreams. They’re practical, actionable, and tailored to your goals, team, and budget.
Proven to Drive Results
We know what content actually generates leads and sales. Our strategies focus on creating content that moves your audience to take action—not just content that increases visibility or ticks a box.
250 leads per week...
We get one of our clients 250 leads per week through their content – simply by making sure the content we create ALWAYS links back to the goals of the business.
We hear you...
You’re unsure if social media marketing is the way to go. Here’s the truth…
Do I really need a strategy?
In short, yes.
Look, we’re pragmatists, we don’t like doing stuff unless it leads to results. But we wouldn’t recommend you need a strategy unless it made a massive difference to your leads and sales.
Having a content strategy ensures your content always links back to what you sell and your business goals.
I want to do content fast
We want to get to the content marketing too. But without a strategy in place, you’re scrambling for ideas and creating content that doesn’t appeal to your target audience or doesn’t give you leads and sales (or both).
A strategy doesn’t slow stuff down, it only speeds up the results you get.
Ultimately, businesses with a content strategy perform better than those without.
Why is the strategy so fast?
Other agencies may say it takes 3-6 months to create the right strategy (all the while charging you a fortune or getting you on a retainer).
It doesn’t. Part of any content strategy is testing, tweaking, and improving content all the time.
So yes, we’ll work on the strategy for a month, but the following months will be all about leaning into what works and getting better and better. Let’s not wait to create content!
Isn't strategy just complete fluff?
We get it. Often people use the word strategy, slap a big price tag on it and deliver some basic tactics instead.
We don’t do that. Our strategy is based solely on what will get you results. We deliver you a full content plan as part of the strategy, so even if you don’t use us for implementation, you have an exact roadmap to follow.
Our strategy helps you get results faster, while positioning you as the leader in your industry.
Frequently Asked Questions
How long does the strategy take?
One month. Sounds fast but it's a team effort, with each specialist in the team working together to make you a cohesive strategy that delivers results.
How much is the content strategy?
We're not one to shy away from prices. The strategy costs £5000+VAT (if applicable). This includes your 3 month content plan too.
What do we actually 'get'?
All our keyword research, competitor analysis, content ideas, recommended platforms, repurposing plan, sales funnel analysis and more!
Do I get to ask you questions?
Yes, we present the strategy to you during a 2 hour call where, of course, you can ask us questions. This means you're super clear on the next steps.
How much do you charge to implement?
If you want us to create the content we recommend you create, then the costs will depend on what you need and your budget. You can visit our pricing page for approximate costs.
What's the first thing we do?
We'll have a kick off call together where we ask you everything about your business, goals, audience, problems, stories, experiences and more.
