SEO Copywriting & Content Creation

The content you place on your website plays a huge role in how well you rank within search results.

So, what is SEO copywriting?

Put simply, SEO copywriting combines excellent copywriting with a understanding of how SEO works and a knowledge of exactly what the search engines are after!

It’s great having fabulous copy, that makes your audience roar with laughter, or click that buy button quicker than you can say ‘sale!’ but if they can’t find your website on the first page of Google, all that hard work is for nothing.

Content users and search engines love!

Search engines like to give users what they want and what they want is helpful, interesting and relevant content.

Do you ever wonder why huge companies spend their time providing content rather than selling? There’s a reason. And it’s not done just for the good of their hearts!

Example: Imagine you sell children’s bedroom furniture. You create a blog post about how to design a child’s bedroom; giving tips and ideas on storage, posting pictures of different themes and talking about most durable materials to use etc. By doing this, you’re providing valuable information for internet users.

Your social media pages share this article and, in turn, other companies and blogs do too! You create articles like this monthly, weekly, daily. Right there. You’re starting to build a powerful business that provides valuable content for Google’s users. And trust us when we say this, they love it.

The problem is, building this content takes time, research, hard-work and copy-writing skills. We can do this for you.

Keyword optimisation

To rank highly for your chosen keywords, you need to strategically place different key phrases within the body of the text. It sounds simple doesn’t it? But it’s not as simple as dumping your keywords everywhere on your site – trust us, the almighty Google can tell when you’ve done that!

The keywords in your copy should be natural and the copy should flow with ease.

Contextual linking

To show the search engines that your website content is valuable, they will need to see you building internal links within your website. This means that one piece of content should also link to another piece of relevant content. This internal link structure will help the search engines get a “bird’s eye view” of how useful your website is.

Copywriting for your customers first.

Let’s not forget that the words on your website are going to be read by your potential customers or clients, so it’s important that the content keeps them engaged.

Spelling, grammar, sentence structure and word usage should be in tip-top shape on your website. But more than that, it should be engaging, interesting, informative and a reflection of you as a brand. If your company is quirky and fun but your copy is snooze-worthy you’re going to lose people. Equally, you could be putting potential customers off if your copy is too informal for your industry.

We don’t just optimise for SEO, we look at the tone and structure of your content – ensuring it reflects your brand and its values.

Summary

There’s no doubt about it, copywriting is a skill. It takes a certain “finesse” to produce a well written, convincing piece of content that will be shared and linked back to and that your customers and search engines will love.

We can help

At JammyDigital, we can mange each and every aspect of your content creation, ensuring that it fits in line with your company values and brand image.

To find out more about how we can you help you visit our contact page.