We recently launched a membership community aimed at helping personal brands build and grow a website.
Since our launch, we’ve had so many questions from people about the membership, and it made sense to answer these in our latest podcast.
In this episode, we go through what’s included in the membership, who it’s for and why we started it.
In this episode, we’ll cover…
- Why we decided to launch the membership
- What courses are included inside the membership?
- Who is the membership for?
- Who is the membership no for?
- How much does it cost?
- Do we have original content?
Time Stamps: In a rush? Get to the section you need to below!
3.42 – Why did we set up the membership?
9.08 – What courses are included in the membership?
11.29 – Who is the membership for?
14.32 – Who is the membership not for?
17.51- How much does it cost?
18.36 – Can you join if you don’t use WordPress?
21.42 – How much support do you get?
Useful Resources and Links
What To Do Next
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Episode Transcript Below
Welcome to the Make Your Mark Online podcast where we help personal brands build and grow a successful business website. Please welcome your hosts, husband and wife team, Martin and Lindsay.
Hello and welcome to episode 13 of the Make Your Mark Online podcast. Today, we’re going to be talking all about our new membership community.
Yeah we are.
Yeah we are. Because we have loads of questions from people and we really want to delve into what it’s all about.
But before I begin the podcast, the podcast is sponsored by the Make Your Mark Online membership. This is our signature membership community where we help personal brands build and grow a successful business website.
This has launched. It launched on the first of October 2018 and we’d love for you to check it out. You can check it out at MakeYourMarkOnline.net. The doors will only be open for two weeks so we will close them on the 14th of October. And it will be available at its lowest ever price so don’t miss out.
Okay. Let’s get on with the show.
So, it’s very exciting, isn’t it? Because we’re actually recording this podcast the day after launch. So we’re looking a bit bleary eyed, aren’t we?
Yeah. We’re absolutely shattered. Yay.
No, it was such a fantastic day. Obviously, with any launch there’s a mad rush to get it right …
… get it done on time. Then we had obviously to send out the email to everybody and let everybody know, which is always nice. And it’s great that we’ve had such a great response.
So, yeah, we’re recording this the day of actually releasing it.
So well that’s providing my podcast editor doesn’t leave us because we’re sending him so last minute.
We love you, James.
Yeah we do.
Hopefully that will help.
So, yeah, it’s just been a world wind, hasn’t it?
But really exciting stuff.
It’s been an amazing 24 hours actually, yeah.
It’s nice to say that. You can always say that actually afterwards though, can’t you?
Of course you can.
When you’re in the middle of it you’re like, “When are we going to get there?”
Yeah, don’t talk to me at all.
Why did you do this thing? Yeah.
We go through these experiences a lot. And it kind of helps us understand what our clients go through, doesn’t it?
Of course, yeah.
Because we all go through this when we’re launching something new. All this excitement but all the hard work and everything that goes into it beforehand. It all kind of makes it a very crazy, crazy time for people. So yes, we can fully appreciate any websites that go live.
Yeah. And it’s really interesting actually because we always say this to clients when we’re building websites. That it doesn’t matter what kind of website it is, there’s always going to be something that doesn’t happen as you expect. And that definitely happened …
… with our membership site …
… and a few different things obviously out of your control. Like convert kits, sending out emails later than we expected. But it all happened as it should have done in the end and we’re really happy. Got a fair amount of signups and obviously we’ll see lots of people trickle through.
Yeah. Any web designer that tells you that everything goes perfectly is either a superhero or a liar.
I’m going to guess the latter.
Yeah. There’s always [niggly 00:03:19] bits. But it’s having someone there, isn’t it, to be like, “Okay, this is what we need to do.”
And yes. So we were kind of up until … well, you were up later than me … but I like my sleep.
Martin was up quite late sorting out issues. But yeah, everything’s all okay today.
So we’re looking good, touch wood. So I just wanted to ask a few questions that we’ve actually been asked ourselves …
… about the membership. Firstly, why did we decide to do this?
Yeah, it seems crazy.
Why did we decide?
Seems crazy after the past 24 hours. I have no idea why we decided to do this. No, I think there are a few reasons we really wanted to do this. One of the main reasons is: We have lots of people wanting to work with us but they might not be in a position right now to pay a few thousand pound for a web designer, for instance.
And this gives us an opportunity to help people if they don’t have a big budget. But they still have our knowledge and experience, and we’re able to help these people move their business forward by helping them create an amazing website. So that’s one of the reasons.
Plus even if they did spend 500 or 1,000 pounds with a web designer who designed a website that you might think is going to move your business forward, quite often we find at that kind of price point it’s difficult to find someone …
Yeah. It doesn’t really work.
Yeah, it’s difficult to find someone who has an awful lot of experience. And this is our way of teaching you what to do with your website so that if you ever did hire a web designer, then you know what your website needs to include, you know what your home page needs to include, you know when you’re writing the content for your website how you need to write it. And you obviously can keep an eye on your SEO elements and stuff like that.
But having the knowledge is underrated. People just think, “I’m just going to give this money to the web designer and my computer’s just going to start kind of throwing money out of it.”
“And it’s all going to work magically.” But that doesn’t happen. Your website is just a tool and you need help to make it a successful tool.
Yeah definitely. And the website critiques as well have really sort of kind of helped us really in sort of forming this membership as well, haven’t they?
Yeah, they really have. We got so many questions that we never would have thought of answering. Like how to do a website backup, for instance. And what’s the best way to do this? And what’s the best way to do that?
Sometimes because we deal with sort of high end website problems like FTP and DNS and all the technical stuff. Sometimes we get away from, you know, the basics. What are people struggling with day-to-day and how can we help them. And we wouldn’t have known that without doing the website critiques and offering sometimes two hours of our time each Wednesday to actually answer people’s questions and critique the website and point them in the right direction.
Yeah, definitely. And I think from a personal point of view because we’ve been asked by people … not particularly people that are interested in joining the membership but perhaps more kind of colleagues or different kind of people … you know, “Why are you doing this because you charge obviously 5,000 pound plus sometimes for a website, and people are happy to pay for that? Why bother sign up a membership?”
And that’s true. To be honest, designing and building websites for clients is not something we’re ever going to stop because we absolutely love it. But the reason we wanted to set this up is just because we really love teaching.
And we say every week … and we genuinely mean it … Wednesday afternoons are our favorite time …
… because we just love helping people who want to improve their websites. And getting feedback from people saying, “You know what? I made those tweaks on my website and I got a new client from it.” Or, “I got some more sales from it.” And that’s what excites us so much.
It’s amazing. So good.
So, it does. It feels so good to actually teach that to people. And we wanted to start a membership for a long time. I think I remember you mentioning it, I don’t know, three or four years ago.
But at that time I don’t think we felt like we had the knowledge or experience to kind of give to people.
This the thing, yeah. This is the thing that we found mostly is: There are lots of people who offer kind of memberships out there. And it was after speaking to Mike Morrison a few years ago from The Membership Guys, Member Site Academy.
Who we love, by the way …
Who we love, yeah.
Because we’re a part of their membership …
… and it’s amazing. It’s truly amazing.
Yeah, he’s a great guy and Callie obviously lovely as well. And they’ve just go such a wealth of knowledge.
But actually speaking to Mike a few years ago when we first met at a conference, I actually realized that it probably wasn’t the right time for us to launch a membership. There’s so many people out there who actually just teach without actually doing first. And that’s what we really wanted to master. We wanted to master the doing of building amazing websites or the doing of ranking clients highly on Google. And so many people actually don’t … They miss that step off. They don’t do the thing that they say you can do.
And that’s why we really wanted to master that first, which is why we stopped doing the membership and we kind of put it to the back of our mind for a few years. We learned how to build amazing websites. We got feedback, we got results for our clients. And then we felt that it’s the right time to launch a membership.
Yeah, definitely. I think that’s, yeah, a really, really good point.
So, we’re just going to go through a few questions now. Particularly ones that we’ve been asked because we’ve asked so many questions over the past 24 hours …
… which is great. Please keep them coming. We sell Drift on our actual sales page, MakeYourMarkOnline.net. People have been getting in touch on their. But also on Facebook and email. So we’ve got some really sort of common questions that have been [crosstalk 00:09:05]
So we really want to make sure that we answer those.
So firstly, what courses are inside the membership?
Okay. So this is going to be a bit of a quick fire one. So we have an introductory video, which is really, really important that you watch that one. And actually a lot of our content stems from this very idea of how we brand websites. How you can build a website based on five core principles. I’m not going to go into too much but that’s the first video we want you to watch.
We have a how to brand yourself course, which teaches you how to position yourself in a certain way so that you can get a certain type of customer.
We have a how to build a website from start to finish course, which is going to teach you how to install a template, and how to hook everything up, and how to install menus, and make your life a lot easier.
We have an on page SEO course where we teach you how to create title tags and meta descriptions.
So lots of things included in this course. So it’s not going to stop. We’ve got lots of ideas. Even things further down the line which is, you know, how to integrate your email marketing system within your website. Because it’s a common problem we have.
How to create landing pages. That’s going to be further down the line as well. So there’s an endless amount of content that we could create.
Yeah. That’s the thing with web design. It’s not just, you know, the actual website. It’s everything else that’s part of it as well. So we also have a course on your website copy, which is obviously a huge part of the website. And we also have a course on how to use WordPress, which is going to be incredibly important for a lot …
Especially for beginners, yeah.
Yeah, especially for beginners it’s going to be really important for them.
But, yeah, like you said there’s so much actually connected with a website. And we’ve found that dealing with our clients as well we don’t just design the website. We hook up emails, we start talking about content marketing, and we start looking at their website copy. And everything else. And they’re brand. There’s so much that actually goes into it. Far more than you actually think.
And yeah, this is what we wanted to put into our course, essentially everything that makes a perfect website. But obviously that’s a lot of content there. So we’re going to be constantly updating our membership with all this fresh content which will make your website better.
Okay so, the next question that is a common one as well is: Who is the membership for?
So the membership is for anybody who really understands that their website is important. Yes it’s a tool. Yes it’s there to make you money. But it’s absolutely vital. And some people don’t actually think that it’s as important as it is. And they think, “You know, I’ll just throw up a quick website and it’ll be fine.” But the website is absolutely vital in your marketing efforts.
So another common question we’ve been having is: Who is the actual membership for?
Well, there’s a few types of people really who would benefit from being inside the membership. Number one, if you understand the importance of a website then this is going to be right for you. I mean not everybody treats a website as sort of a marketing tool that you really should invest your time and your effort into.
So it’s especially going to be beneficial to the people who really get that. Who really understand that the website is a big part of your business.
Yeah. I mean we always say kind of a website is kind of the heart of your business, isn’t it? It’s everything. And kind of social media and content marketing and SEO that kind of gets blood to the heart but your website is everything to do with your business and you have full control over it. It is 100% yours.
So, yeah, we always kind of hammer home the importance of a website. But you’ve got to understand that if you want to be part of the membership.
Absolutely. And it’ll absolutely be beneficial to anybody who doesn’t have a big budget. I mean, like Lindsay said, we charge thousands for a website and you might only have a small budget. It might be brand new business for instance, and you might not have a lot of money to spend. So when we price it at $29 per month or $290 per year, we did that deliberately. We didn’t want price to be a problem. So that’s another reason why we did it.
Also, if you already have a website that you like and you’re happy with it, you might just want to change a few things and you have some support along the way but you need traffic. Part of the reason we launched the membership is because having a website by itself doing nothing on the internet isn’t going to help anyone. And we understand the importance of driving traffic and highly qualified traffic to our website. And that’s a major benefit of being inside the membership.
Yeah, definitely. And also conversions as well because, you know, like you said, it’s great having a beautiful website even if you get traffic to it a lot of people actually still are going to rely on converting that traffic.
So yeah, it’s about trying to help people also grow their website. And, you know, as a buy effect kind of grow their business at the same time. So, yeah, it’s also suitable for those people as well.
Yeah. And this leads us nicely to content as well because content … just website content in general, you know, for your about page, for your service page, but also for your blog it’s absolutely vital that you create ongoing content for your website visitors. And if you are looking for help with that then the membership’s going to be great for you.
Definitely. So another question we’ve actually got which is an interesting one is: Who is the membership not for?
Okay. This is an interesting one. So I think it’s going to be a lot of work. I think that’s the crux of it all really.
If you feel as though you’re just going to install a quick theme and everything’s going to work magically then it’s probably not going to work for you, the membership. It is going to take time and effort. But we did make the course bite sized enough. I mean, most videos are between five or 10 minutes. Some of them are up to 25, 30 minutes but we only give you the information that you actually need. But if you’re not prepared to take some time out of your week to learn bits of information and grow your business and you think it’s all just a one click button software then you’re not really going to find the membership that beneficial.
So another thing that we wanted to mention is: We didn’t create this membership to be kind of a technical help desk. So this is the important thing. Is that with websites there’s always going to be technical things that you’re struggling with and we absolutely encourage you asking questions like that in the community.
But more often then not, you do get support from your plugin developers and from your WordPress themes. So we wanted to create a membership that is focused on, you know, how to grow your business, how to attract the right clients, how to drive more traffic.
We didn’t want to be: Why is this plugin not quite working with this thing very well?
So, I mean you do have a lot of support out there for that kind of thing. Lot’s of help and advisors available. There’s an abundance of it. But what there isn’t an abundance of two web designers teaching you what actually works with a website and how to drive more highly qualified traffic and get more qualified customers.
Yeah. That’s a really good point actually. And I was speaking to a lady on Drift actually yesterday on the actual sales page. And she said she’s got a website that she doesn’t want to change, it’s not perfect by any stretch of the imagination she said. But she doesn’t want to change it. She doesn’t want to spend too much time sort of learning this stuff. But she does need help with technicalities. And I did say, “You know, we’re not the guys for you.”
“What would be better is for you to just get someone to make those tweaks as and when you want them too.” And, yeah, I think people can post in our community and we will help them with techy stuff but we’re not going to go in and solve those problems …
… and that’s not what the membership is primarily for. So if that’s what you’re primarily after, then it’s not for you.
Yeah, it’s about bigger picture. And it’s about us putting our experience inside a membership community. We know from building lots and lots of websites over the years that the things that make the biggest difference aren’t the little technical things …
… the little technical problems that you have. And those can be quickly fixed. You can get someone off Fiverr or Upwork or pay WP Fix It if you’re having some problems. But what moves the needle the most is your positioning, is your traffic, is actually making your website look good enough to attract the right customers. And those are the ideal sorts of courses that we feel will help you move your business forward quicker.
Yeah, definitely. Okay. So moving on. How much does the membership cost? And I think you’ve mentioned that actually previously. But let’s go through it just one more time.
Yeah, so the actual cost of the membership is actually $39 per month, $390 a year. But for these two weeks we’re actually doing a $29 and $290 per year on the annual plan. If you go with that then obviously you save money, but you also get a 30 minute coaching call as well which can be redeemed after the first 30 days.
That could be six months time. It could be, “I’ve done everything that you said in the membership. And now we just want to grow our traffic. Or we just want to find, you know, some blog post ideas. Or what can we do?” Then that’s fine. You’ve got that in the bag and you can redeem it later on down the line.
Yep, definitely. So next one. If you don’t have a WordPress website should you join? And we’ve had this question quite a few times. It’s been a really popular one where people have thought about joining but they don’t actually have a website on WordPress.
Yeah, and this is interesting actually because I would probably say that most of the courses, most of the videos that we’ve produced they do talk about the bigger picture. We talk about color schemes, and we talk about your big bold statement. All of that kind of stuff can be applied to any website. And the success of your website isn’t limited to WordPress. It’s just that we only build WordPress websites so a lot of the information that we’ve gathered over the years is related to WordPress.
But if you need to create title tags and meta descriptions and ALT hacks for your website then you can do that on any content management system. It’s not exclusive to WordPress. It’s just that a lot of people understand that WordPress is probably the best platform and it’s the most reliable platform and there’s loads of helpful information out there on the internet. And this I why we wanted to build our membership around WordPress.
So, yeah, I mean you were saying last night, what, probably 60/40, weren’t we? Or 70/30?
Yeah, 60/40. I’d say 60% of the content is more geared towards WordPress, 40% not so much. It’s kind of for everyone. It also depends what you want. I mean, if you want accountability. So we’re going to be running challenges of every sort of, you know, six week mini bite sized challenges. We’ll be doing that.
If you want someone to talk to on Q & A calls. If you want a forum. If you want those kind of things along with the 40% of content that isn’t about sort of WordPress particularly, then it might be for you.
It’s entirely your decision. We can’t kind of give you a direct answer on that one unfortunately. But, yeah, I think there is still a lot for people …
… who don’t have WordPress websites certainly.
So just a question that we had actually yesterday as well. Do we have original content on the membership?
Yeah, it was quite interesting getting this question actually. I didn’t expect it. We actually have our own unique content. So we’ve come up with our own ideas, we’ve come up with our own formulas for things like creating title tags and creating meta descriptions. But also the five core principles that every website should follow. And this is all our original content.
Obviously how to install a WordPress theme and how to create title tags in general is something that you can find anywhere. It’s just that we have our own spin on it. And not everybody is going to agree with what we say. We don’t agree with what everybody else teaches in the marketing space. But it’s about you finding a community and some experts who can help you move your business forward. And it’s sometimes nice to have a balanced discussion about it. “Well, these people say that you shouldn’t have your pricing on your website. And you say that we should.” And that’s really interesting because we can obviously use our experience and our past clients as examples. And that’s what’s great about us building websites first and then relaying that information to you guys.
Okay. So the final question: How much support will you get inside the membership? And this is a really important one, isn’t it?
Yeah, we wanted to put a big emphasis on support. So we have a community that you could be a part of where you can ask any questions at all. We have a general chat channel as well so if you just want to talk, if you want to have a bit of a bitch and a moan about your day, or what’s happened, then feel free to do that. But we have our weekly calls as well. Everyone’s there. At 9:30 we have a Q & A call.
And we can change this. Again, we’re at the early stages here. If it fits in better in the afternoon and the general consensus is we want it to be a certain time, then we’ll work around you. You are the founding members and we want to build a membership around you.
We also have the accountability that you mentioned, Lindsay, about the six week mini challenges. This is going to be something that we’re taking part in as well. So we’re going to do a video challenge. So if you want to get better at video then we’re going to create a challenge in the community where it’s, “Okay, we’re going to post a video every day for six weeks so we can get better on video.” And you can do it in the safety of our community. You don’t have to take part but that’s the kind of challenge that we’re going to do.
We’re going to do blogging challenges.
We will be hard on you though.
We’re not going to be hard on you.
No, we’re not going to be mean.
We were terrible at video when we first started. And the only way that we learned how to get remotely good … which I still don’t think we’re there yet but … is by doing it all the time. And doing it in the safety of a community …
… is very helpful.
I think what I mean is that we will hold you to account.
And that’s what people want. I mean, that’s what I want all the time. Because sometimes I need that accountable to really kick me on the ass and actually get things done. So we will be holding people to account and saying, “Hey, where’s your video today?” Or, “Where’s your blog post this week?” Or whatever it might be. So yeah, we will be doing that.
But it’s amazing about that accountability. When you’re actually paying for something like a membership … whether it’s monthly, annually … you’re in there and you’re committed to it. That means that you want to get the most out of it. So yes, you’re going to get a great looking website, yes, you’re going to get rankings. But you need to consistently move forward and having that accountability is absolutely priceless. It is the only way that we would have produced as much content this year and last year and this podcast is by actually having some accountability in our own mastermind groups.
So it’s absolutely vital and it is completely priceless.
So, yeah, that’s pretty much all the questions we’ve had over the past 24 hours. Please keep them coming. Throw them at us. They really do help us with creating content just like this, which is really, really helpful for a wider audience. To find out more about our membership.
We are on hand answering your questions and welcoming our founding members which is very exciting.
If you are interested in learning more or perhaps signing up, just go to MakeYourMarkOnline.net and you can sign up there via PayPal or Stripe.
So that was episode 13 of our Make Your Mark Online podcast. We hope you enjoyed listening. We look forward to seeing you next time.