Every year pretty much every business owner sets themselves new goals, new targets to hit and areas to expand or grow.
But often, we don’t set ourselves any goals for our website.
Our businesses are growing and changing, yet our websites remain static.
This is a huge mistake.
Having no goals for your website means the part of your business that’s viewable to the world is out of date and inefficient.
In this podcast episode, I talk about goal setting for your website and how to measure website success. This includes measuring and improving…
– Web visitors
– Page views
– Bounce rate
– Number of enquiries
– Rankings
– Conversions on sales pages
– Email subscribers
Resources
Make Your Mark Online Membership
Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.
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