Your Big Bold Statement should be the first thing users read on your website. It’s super important, and yet so many businesses fail to get it right.
In this episode, we look what a Big Bold Statement is and we’ll be covering the nine different ways you can create one.
In this episode, we’ll cover…
- What is a big, bold statement?
- Why you need a big, bold statement?
- Where should a big, bold statement go?
- The nine different ways you can create a big, bold statement
Time Stamps: In a rush? Get to the section you need to below!
1.00 – What is a big, bold statement?
1.38 – Why is it important?
3.50 – Where should a big, bold statement go?
6.21 – 1. Ask a question
8.11 – 2. State a promise
9.05 – 3. The unique Identifier
10.38 – 4. The power statement
15.12 – 5. Use a customer testimonial
16.54– 6. The exact statement
18.22 – 7. Who you help
20.09 – 8. Who you help+
20.08 – 9. Guarantee
Useful Resources and Links
What To Do Next
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Episode Transcript Below
Lyndsay: Hello, and welcome to episode 5 of the Make Your Mark Online podcast. So, in today’s episode, we’re going to be talking about a big, bold statement. What one actually is, and why it’s so, so important for your website. But before I get on with the show, I just want to let you know that we have a really, really exciting announcement to make-
Martin: Yeah, we do.
Lyndsay: We will make the exciting announcement at the end of the podcast show.
Martin: So exciting.
Lyndsay: It’s really exciting.
Martin: It’s like Christmas in August.
Lyndsay: It’s like Christmas level of excitement, yeah, definitely. So please do listen to the show all the way through and listen to our exciting announcement at the end, because we are super excited to tell you about it. Okay, so let’s go on with the show.
What is a Big Bold Statement?
Lyndsay: So, firstly, Martin, what is the big, bold statement? What on Earth do you mean when you say that?
Martin: Yeah, you’re probably scratching your head, really, trying to work out what it is. I’ve never heard of it before, and there’s good reason for that, because we made it up. There’s plenty of ways to explain what it is, and people use different sort of jargon to explain it. You may have heard it as a value proposition or a you statement, for instance. But essentially, what we mean is, it’s your big, bold message. It’s your big, bold statement for your website visitors. Essentially, it just really defines what it is that you do so your visitors know exactly where they are, and if they’re in the right place.
Why is it Important We Have a Big Bold Statement?
Lyndsay: Okay, so why is it important that we have one of these big, bold statements, then? What’s it for? What do we use it for?
Martin: Well, we’ve obviously been reviewing lots of websites in our free Facebook group, and one of the main issues we’ve found is that people find it very difficult to actually explain what they do on a basic level. So we’ve got the opportunity when we’re doing these reviews, to review them for ten minutes, and we get what they do from crawling through the website. Problem is, your visitors and your potential customers, they’re not spending that much time. They’re spending three or four seconds on your website. So that’s why it’s so important to have a clear, defining, big, bold statement so that they’re immediately aware of where they are, what services you have, do you have the solution to their problem, and whether or not they should even care, or if they should just hit the back button. Because we want to get rid of the people on our website that aren’t going to deliver a customer. We don’t want to waste their time, they don’t want to waste our time. It’s just about getting to the bottom of it and making it abundantly clear who you are and why they should care.
Lyndsay: Okay. Well, that absolutely makes sense. And like you said, we have reviewed quite a few websites, and a lot of them it’s really unclear what it is that you do. And to think, when we’re in our business, we just don’t understand sometimes what it’s like for the end user, because we understand in and out what our business is about. But when someone’s on your website, if you don’t explain it clearly, and we always say, don’t we, explain it like you’re talking to a five year old, what it is that you do. If you don’t explain it like that and then potentially you could lose people because they don’t understand what it is that you offer.
Martin: Yeah, and you don’t want them working for it. You don’t want them spending brain calories trying to work out what exactly it is that you do. We know from experience that people are just not interested in spending more time on a website trying to uncover what you do. We’re not playing crystal maze here, we’re not trying to work out what you do, it’s not a puzzle. We just need to know if you are the person-
Lyndsay: Do you get a prize?
Martin: You do, yeah. But yeah, just need to define it.
Where Should the Big, Bold Statement Go?
Lyndsay: Okay, so we know that we need a big, bold statement. Where should it go on our website, then?
Martin: The main place that you want people to see the big, bold statement, or the best place for it, is in the top third of your website. You’ll have people call it above the fold, or the top third, or the first third. It’s the first thing that you can see when you get to your website, or any website. So, your laptop will only show you a certain amount of the page until you have to scroll down the page. This is where it needs to go, it needs to go in that top section so that somebody sees it before they need to scroll. This is what we call the hero section, or the slider section, or the feature area. Lots of different ways to explain what that area is. But that’s where your big, bold statement needs to go.
Lyndsay: Okay, brilliant. So we’ve established sort of what a big, bold statement is, we’ve sort of said where it should go. So my next question is, how on earth do we actually put together a big, bold statement? Because it sounds like a really difficult task. I mean, you’ve got to sum up your whole business in essentially, what, one sentence?
Martin: Yeah, exactly. You don’t want too many words to be able to convey what it is that you do, otherwise you’re just reading a paragraph. You may as well have a big block of text.
Martin: So it needs to be a few words long. It can be a sentence, we’re talking. Sort of ten words long is probably okay, 10 to 15 at the most. Any more than that, then you’re getting into a paragraph territory. And people just want to see at a glance. They want to be able to look at it and understand what it is that you do. One of the main points, and we’re gonna give you a few tips here to come up with your own big, bold statement, essentially by the end of this episode, other than our very exciting news, you’re actually going to be able to create your own big, bold statement. We’re gonna give you nine different examples of how you can use it in your business and you can essentially just fill in the blanks. So it’s very sort of tip-driven, this episode.
Biggest Mistakes with a Big, Bold Statement
Martin: One of the biggest mistakes people make, before we move on to the examples, is they make it too vague. They make it too fluffy.
Lyndsay: Ah, I’ve got the solutions to your problems, statement.
Martin: Yeah, and we can help you prosper. What does that mean? It doesn’t mean anything, does it? But so many people use this sort of vague statement.
Lyndsay: I love that one.
Martin: They’re just so fluffy.
Lyndsay: Yeah, yeah. Definitely.
Martin: It’s just not effective at all.
Lyndsay: Don’t use the word prosper. Don’t use the words problems, solutions.
Martin: No, no, exactly.
Lyndsay: Okay, so that sounds really good then. So, like you said, you had some tips about how to actually put one of these things together. Walk us through that, what would you recommend first?
Big Bold Statement One: Ask a Question
Martin: Okay, so tip number one, it’s a really, really easy one. And it’s ask a question. So let’s just say somebody gets to your website. And we’re gonna use an example throughout all of these nine examples, which is let’s say you’re a speaking coach. So you help people with their presentations and speaking on stage. So in the essence of asking a question, you might say, “Does the thought of public speaking make you want to cry?” So, that’s an example which it kind of pulls at people’s … That’s a concern that a lot of people have. You’re asking a question to illustrate what it is that you do. It’s a nice, simple, easy way that anybody, no matter what business you’re in, you can ask the question, “Are you struggling with your website?” That’s what we might say. “Does the thought of updating WordPress plug-ins scare the crap out of …” Like, you can use it in anything. It’s just a question-
Lyndsay: Yeah, absolutely.
Martin: You’re asking your visitor a question. That’s the important thing, we are speaking directly to the visitor. It’s not about us, necessarily. It’s about them, and that’s why a question’s so good, because psychologically, you want to answer it.
Lyndsay: Yeah, I was just about to say, I think people, when they read a question like that, they’re like, “Oh my God, yes. I am terrified of public speaking,” or they kind of, they start to agree with you.
Martin: It’s that head nod. You want people to be yes, nodding their heads, as they read your website.
Lyndsay: Yeah, and it automatically says, “Okay, I understand your problem. I understand the issue you’re facing,” and then you go on, the rest of the website is how I’m gonna fix it. Okay, that’s good.
Martin: It’s a great way, need more speaking gigs. You can do it, you can think of hundreds and hundreds of them. But ask the questions that you know your ideal customers have been asking themselves.
Lyndsay: Okay. So, that’s a really good tip. So what other things have you thought of, then, as well?
Big Bold Statement Two: State a Promise
Martin: Okay, so we’ve got state a promise. So when somebody comes to your website, what is a promise that you want them to be aware of? And again, we’re avoiding fluffy marketing lingo. This is your promise to your visitors. So for instance, the speaking example would be, “Feel more confident on stage in five weeks or less,” or “The only speaking course you’ll ever need.” This is you illustrating what you do by promising something to your visitor. This is a nice sort of psychological way for you to say, “Come to me, I’m the expert.”
Lyndsay: Yeah, I can see how that’s really appealing, actually. Because if you promise someone that they’re going to be confident on stage in five weeks or less, that’s a really powerful thing and people think, “Okay, well, I can really see the benefit now of what you do,” that’s really, really great.
Big Bold Statement Three: Unique Identifier
Lyndsay: So we’re now on to the third recommendation of what you should do with a big, bold statement. What would that be?
Martin: This is called the unique identifier. So this is essentially what makes you unique. So if you want to take something about you and about the service that you offer, about your business, and you have maybe a very specific niche or something that differentiates you, then you can intertwine this within your big, bold statement. So let’s say, for example, you’re a public speaker to the stars, or you’re a public speaking coach to the stars. That means you have kind of a niche, but it’s a unique identifier. And that way, you’re able to differentiate yourself, it’s as simple as that.
Martin: Or for instance, if you have your own program and you have your own methods to teaching people whatever it is that you do, let’s just say speaking, then you could say, “I am the creator of the seven minute speaking formula,” or something sort of clever that you’ve come up with that describes your product specifically. And again, what that’s going to do is it’s going to allow them to understand what you do, because you say, “I’m a speaking coach,” or “I have a course on public speaking,” but you give yourself that edge, and that edge is extremely valuable. That’s what’s going to get people to perk up and listen.
Lyndsay: Okay, that’s really interesting, yeah. I really like that. I think it’s about figuring out what your unique selling point is, isn’t it really? And then sort of featuring that in your big, bold statement, essentially.
Lyndsay: Okay, so number four. We’re coming on to number four now, what’s that one?
Big Bold Statement Four: The Power Statement
Martin: So this one is a really interesting one, this one’s potentially the hardest, but if you get it right it can be extremely powerful. This is what we call the power statement. This is a case of you coming up with something that takes into account everything we’ve been talking about, how to clarify your message and how to attract your target audience. This is the really clever one. So this is the one that we try to use on our websites. I’ll give you our example, it’s, “make your mark online,” which is the name of the podcast, and then we have a sub-headline that says, “a website you can be proud of.”
Martin: Okay, so let’s analyze this for a second. “Make your mark online.” We are attracting, or we are trying to appeal to our ideal clients, i.e. you want to make your mark online. How does that feel? That emotion that comes from a statement like that can be extremely powerful.
Lyndsay: I get what you’re saying, and I’ve seen, we’ve used it on our website. But you don’t think it’s a little bit vague, “make your mark online,” are those kind of things that can run the risk of being a little bit, sort of touching on vague, really.
Martin: They can, and that’s the biggest problem with it. If you get it right, it can be extremely powerful. If you get it wrong, it can come across a little bit like, “We can help you prosper.” And these are the ones that people struggle with. We always advise you, if you are concerned about it not coming across as obvious enough, then support it with a supporting statement such as what we’ve got, which is, “a website you can be proud of.” That’s something to actually complement it, so that you can still get the emotion in there, but you’re also getting the clarity. So there’s an example we’ve got here which is, if you’re a public speaking coach, “make them believe.” Okay, so make them believe. If you were to read that on a website, it would probably catch your attention because the word believe is quite emotional as well. Everybody wants to believe in something better. And that’s just an example of what you could have. You could potentially apply it to any business, though. So it doesn’t actually help you understand what it is that they do, it just captures somebody’s attention.
Martin: So you may say, supporting statements like, “turning mediocre presentations into magnificent ones,” or “public speaking training for CEOs.” So you can combine the two to really hone in, but also pull at their heartstrings, really.
Lyndsay: Oh, okay. So when sort of combining these two, then, are you saying, “Make them believe,” that would be bigger, and then underneath that would be sort of the tag line or whatever. It would be a bit smaller. But it would be there to support it.
Martin: Yeah, but it does not have to be vague. Again, there’s ways that you can use a big, bold statement with the power element by something as clear and simple as, “deliver epic presentations.” That’s really nice and clean, it says exactly what’s going to happen. In that case, you might not need a supporting statement.
Martin: What I would do is open it up, if you’re worried about this potentially becoming a little bit more vague and cryptic, then open it up. Ask people, “if I said to you, make them believe, would it mean anything?” And if they say, “Not really, I don’t really know what service you offer,” then that’s when you need a supporting statement. There’s an argument to say with our website, “make your mark online.” Although it is vague, you can kind of get it from make your mark, which is, okay, make your mark on the world. That makes sense. Make your mark online is online. But we felt like we needed the extra push to tell people that you’re 100% in the right place.
Lyndsay: Yeah, definitely. And I think that’s a good point that you touched on before when you said you need to make it extra clear. I think, and actually ask people, ask people’s opinions of what they think it might be as well. Have them think about if your website suddenly just was a blank white page and all that was there was your big, bold statement, would they be able to grasp what it is that you do as your business. And that’s probably a good way of thinking about it. But yeah, asking your friends is a really, really good tip. Just kind of tell them the statement and ask them to sort of guess what your business might be. That’s a really good idea.
Martin: Yeah. A lot of people get their mom to do it. The mom test or the granny test, where they actually-
Lyndsay: Granny test is great, yeah.
Martin: They actually say, “Take a good look at our website and tell me what you think I do.”
Lyndsay: Yes, yes.
Martin: Because so many people, I know my grandma, she hasn’t got a clue what I’m doing, she just says, “I’m proud of you,” but she doesn’t actually know the logistics of what we do. So actually showing her that would be a real good test.
Lyndsay: Okay, great. Okay, so that’s a really good one. So now we’re on to the fifth tip. Which one is this one?
Big Bold Statement Five: Use a Customer Testimonial
Martin: So this is use a customer testimonial or comment. Okay, so, imagine that somebody was on your website and you had a testimonial as your big, bold statement. This might say something, for us it might be, “the best website I could have ever dreamed of.” That could be a big, bold statement. Or, in the example that we’ve got here, about the public speaking coach, it might be, “I’ve never felt so happy after leaving the stage,” or “Public speaking has never felt so achievable.” So that is the kind of emotive approach that we’re going for, really. You can take word-for-word what somebody said and use that as a big, bold statement, as long as you’re including the idea of the services. If they’re just saying, “Oh, Martin and Lyndsay are great, they have the greatest customer service and it’s fantastic,” it’s not gonna work. It has to be extremely explicit.
Martin: So a good friend of ours, Chris Marr, up until recently had a testimonial on his website, CMA Live, and it was “the best marketing conference I’ve been to in 25 years,” and that was amazing because you can actually understand exactly what you’re getting, but it’s alsO that social proof as well that we spoke about in previous episodes.
Lyndsay: Yeah, definitely. I can really see how that absolutely works. And yeah, like you said, don’t make it sort of vague. So we do get testimonials from people that say, “They’re really friendly,” and “They’re really nice,” and yeah, that’s not particularly very helpful to use for anyone, really, because it doesn’t really differentiate you.
Martin: Yeah, definitely.
Lyndsay: Okay, so, we’re on to number six now. Which one is number six?
Big Bold Statement Six: The Exact Statement
Martin: This is the exact statement. Okay, this is the easiest one to get. If you leave this episode and you finish listening and you need to give yourself a big, bold statement, you need to write one, and you need one fast, then use this one. This is essentially you saying exactly what it is that you do. And again, we know from looking at hundreds of websites that people don’t do this. Full stop, they don’t do it at all. So this is the idea of saying exactly what it is that you do. “Public speaking, training, and workshops,” that kind of obviousness that comes with it. It’s so abundantly clear what you do, and you’re just stating the fact, like, “WordPress web design,” for instance. Or, “we sell hot tubs.” You know what I mean, that kind of approach is really effective.
Lyndsay: Yeah, I completely agree, and I think sometimes people feel like they need to be really clever, don’t they, with these things and they feel this kind of pressure. But often, you can just say what it is that you do. There’s absolutely no problem with doing that, is there, at all?
Martin: It’s much better than going with this vague kind of weakened-
Martin: Yeah, pretentious, horrible statements that don’t explain what you do. It’s much better to go with a clean and simple one, even if you’re gonna rethink it later and you’re gonna try and go for a power statement, or maybe you’re thinking of a question, or maybe you’re waiting for some testimonials, this is the one to start with. This is the highly effective one that confirms immediately where they are and if they’re in the right place.
Lyndsay: Okay, brilliant. Okay, so that’s number six done. So we’re right on to number seven now, and which one is that?
Big Bold Statement Seven: Who You Help
Martin: Number seven is who you help. So this is, again, it’s an easy one really. It’s about saying who you help and what you help them do. The original idea for this came from Michael Port and the book, “Book Yourself Solid.” We’ll leave a link to that in the show notes.
Lyndsay: Yep, absolutely.
Martin: This is kind of the idea of who you are and what can you help people do. It’s a really simple one and it’s, “We help CEOs master public speaking,” or “Helping academics to deliver memorable presentations.” What it is you do and who you help. This is great if you have a niche. We have a friend who runs a creative agency for accountants. That’s a great statement. You could just say, “We are a creative agency for accountants.” And I think that’s exactly what she does. So it’s a really, really good one for you to illustrate what you do and who it’s for, especially if you’ve got a niche.
Lyndsay: Yeah, I really, really like that one, I do. Because yeah, if you have a niche, and that person is an academic that logs on your website, they’re like, “Okay, this is for me,” and it makes them feel sort of really quite special, that this website that they’re actually on is for them, definitely.
Martin: Yeah. Too many websites just try and reach everyone, and that’s what’s so good about having a niche. But even people that have a niche sometimes are still afraid of saying they have a niche on their website. Business people that say, “Well, we kind of deal with dentists,” or “We kind of deal with accountants,” but we don’t want to put all our eggs in one basket. So we’ll just kind of say that we’re a social media agency, rather than social media for accountants, social media for dentists.
Martin: It’s much better if you make it abundantly clear who you help.
Lyndsay: Yep, definitely. Okay, that’s really good. So, we’re now on to number eight, nearing the end. Which one’s number eight, Martin?
Martin: So this is kind of like the previous one, but a little bit more zazz.
Lyndsay: Zazz, is that a word?
Big Bold Statement Eight: Who You Help+
Martin: It is now. So this is who you help. We’ve just put this as the who you help, plus. So this is-
Lyndsay: That’s not really very zazzy, really.
Martin: It is, yeah. That brought you right down like a lead balloon, didn’t it. So for instance, “We help CEOs deliver outstanding presentations that inspire action.” So this is kind of where you take somebody, so we help these people, but we help them achieve amazing things. So we’re out there and we help accountants do social media, we help accountants deliver amazing service via social media, or whatever it is that you do.
Lyndsay: Oh, okay.
Martin: So another one would be, “We help charities to tell their story and change the world.”
Lyndsay: That’s nice.
Martin: You’re kind of combining the one from number four, which is power statement, and you’re combining the who we help one. So this is kind of a nice way for you to mix the two, and there’s nothing wrong with doing that with a big, bold statement.
Lyndsay: Yeah, I can see that, how that really, really works, actually. And it’s really powerful, because not only are you telling someone who you help, you’re telling them sort of what you’re helping them with, but you’re telling them the actual effect of that help, if that makes sense.
Lyndsay: So, “We help charities tell their story,” that’s great because you’ve identified who your niche is, you’ve identified what you help them with. But then the, “and change the world,” part is actually telling them what they’re gonna get out of working with you. That’s the really, really powerful, impactful part.
Martin: And it’s not just more donations. It’s, you’ve gotta feel it. Change the world. We help charities do this thing, is great. But change the world? Have that extra punch on the end of it, that’s what really, really counts. That’s what really gets people in the heart.
Lyndsay: Yeah. That’s really nice. Okay, so we’ve come on to the final one now, number nine. Which one is number nine, Martin?
Big Bold Statement Nine: The Guarantee
Martin: So this is like the promise, this is the guarantee. So what this means is, if you have a guarantee with your service, so for instance, “deliver outstanding presentations or your money back,” if you have an offer within your business that you can actually protect your guarantee and actually just say, “or we’ll stand behind it. Our service is so amazing, we’ll give you this.” It’s a great idea to actually include that, if you’re really struggling with the others, to actually include this one. So, “Deliver outstanding presentations or your money back.”
Lyndsay: Okay, yeah. I can see, yeah, I can really see how that one works, actually as well. Because it really gives people confidence that, “okay, if this guy’s prepared to give me this money back, then it must be pretty good.”
Martin: Yeah, and it’s not just … It could be, for instance, a free service. So a free service with your new product, or whatever. It could just be something to give people the edge in understanding that this is an extremely good service and it builds the extra level of trust, which we all need to do on our website.
Lyndsay: Do you think it might run the risk of verging onto that cheesy territory of, “Oh, 90 days or money back guarantee,” you know, when you see all those [JML 00:23:15] adverts.
Martin: It could do, yeah. But when you think about some of the higher premium quality products, like I saw recently this big mattress that everybody’s buying at the minute, which is, “a better night’s sleep in 60 days or your money back.” You still allow yourself to position yourself as a high quality product, and in some cases with high quality products, they’re expensive, so you want to protect yourself.
Lyndsay: Yeah, true.
Martin: So with something like that, it can really work, especially if you stand behind your product. Because so many businesses out there offer risk-free guarantees. It’s just that they might not put it in their big, bold statement. And there may be a time when that’s a potentially good thing to do. Probably not the most common one of the nine, but it’s always an option there, if you do have that kind of product.
Lyndsay: Okay, that’s great. Well, I think there’s so many ways now for people to come up easily with a big, bold statement. When we do website critiques from now on, there should be no problems at all.
Martin: Hopefully, hopefully.
Lyndsay: … with big, bold statements, that’s really good. Do you have a personal favorite for your big, bold statement, a personal technique?
Martin: Well, I actually really like the pattern of coming up with a big, bold statement, and that’s why we always use our power statements. We try to come up with them for our website. Clients as well, our web design clients, we really love that. It’s a case of spending time to do it. I think that’s the thing. I mean, having a … Sometimes, for some businesses, if you sell sheds, and you might want to say, “We just sell sheds,” I mean, that’s what we do. If you sell high quality sheds or sheds for kids then yeah, that’s fine. But sometimes you just want to say, “We sell sheds,” it completely depends on the business owner and the business type and what’s best for them. It’s okay to throw a few ideas down. We’ll include in the show notes a list of these nine. Why not try each of them out? Throw a few ideas down.
Lyndsay: Yeah, absolutely.
Martin: I just remember, I quite enjoy it, because when we were in primary school, we were given this task to come up with a newspaper headline. And everybody really struggled with it, myself included. But it was this, when you look at newspapers, they’re able to just tell you what the headlines are, especially the tabloids one. Where you know exactly what’s going to happen when you read this article. They just, they’re able to encapsulate a lot of what they do, so my suggestion would be practice. Just practice, you’re gonna get better.
Lyndsay: Yeah, absolutely. And it’s a really good idea, yeah, if you fill in, we’ll put this in the show notes, if you fill in the sections and try each of the nine out on your own business. You may find one that you really love and really works for you. That’s a really good idea.
Martin: Yeah, and ask us in the Facebook group as well, if you’ve given a few ideas and you’ve got a final three, and you just want some extra advice, join the Facebook group, JammyDigital.com/facebook, and we’ll tell you, create a little poll and we’ll tell you which one we prefer.
Lyndsay: Absolutely. Okay, so that was really good, really sort of nice, meaty podcast episode there, which hopefully people can take away a lot from. So now, we come to our exciting part of this podcast, woo-hoo. So we do have a very, very exciting announcement, don’t we, Martin?
Martin: We do, yeah. And if we had a drum roll, we could tell you.
Lyndsay: We would, yes.
The Exciting News
Martin: Okay. Here is the exciting news. We know you’ve been waiting, and you’ve got your popcorn at the ready. We are launching a membership site.
Lyndsay: Yes, we are, woo-hoo!
Martin: Yes, we are, woo! Christmas in August.
Martin: So what we’ve been doing in the background for the past few weeks is, we’ve been coming up with a way for us to reach more people. When we take on clients, and we’re not the cheapest agency, we know that. We understand that you care a lot about your business. Otherwise, you wouldn’t be listening to this podcast. You wouldn’t be joining our free Facebook group, you wouldn’t be popping your name in for a website critique. We understand that you care about your website and you want to achieve more with it. You don’t want to waste your time, you don’t want to fight with a website. So over these past few weeks, we’ve been coming up with a plan for certain courses that we’re gonna put in this membership. We’ve got a few ideas and we’re really, really excited to be able to share this with you.
Lyndsay: Yes, and this is all coming from, basically, our years in web design, and just talking to so many business owners about their problems. Not necessarily clients, but actually people that just come to talk to us about their website problems. And obviously in the Facebook group, as well, which is quite active, we see people have the same problems with their website, the same struggles and battles that they have with it. And it can feel like an uphill, lonely battle, really.
Martin: Yeah, it really can.
Lyndsay: And we absolutely, we love doing the critiques every week, of people’s websites. We absolutely love just helping people and teaching people and seeing those changes, when they take our-
Martin: It’s the best thing in the world, when they take our advice.
Lyndsay: It is, when they take our advice on. So I think that’s really what sort of fueled this membership, isn’t it.
Martin: Yeah, definitely. And the tech problems can be a real issue for some people. Everybody’s had those tech headaches, where you’re just trying to get this plug-in to, you’re not sure which plug-in to use, and it can be a real struggle. So we’re going to have, and obviously lots of announcements about this, but essentially we’re going to have courses in there. We’re going to have an SEO course in there, we’re going to have a personal branding course in there. We’re going to have a course on how to actually build a website using a WordPress theme that we’ve handpicked. It’s gonna be extremely actionable, and there’s gonna be a thriving community in there, we hope, for us to be able to answer questions as well.
Lyndsay: Yeah, absolutely, absolutely. So, if this sounds like something that you might be interested in, please go and visit our wait list. Now, all’s you need to do is put in JammyDigital.com/wait
Martin: Wait. You’ve gotta wait.
Lyndsay: Yep, gotta wait. Just pop in your name and e-mail address there. The membership will be launched in a couple of months. We will keep you updated on an exact date. It will only be open for a limited period of time only. So if you do pop your name down, you will be the first to know when it actually launches. So do make sure that you go to that webpage and pop your name down for the wait list.
Martin: It’s gonna be exciting.
Lyndsay: It’s very exciting.
Martin: Yeah, can’t wait.
Lyndsay: Okay, so that was episode five of the Make Your Mark Online podcast. Thanks so much for listening. Bye-bye.