Local SEO e.g Manchester SEO
If you’re a local business then you’re in luck because…the search engines love local!
People want local services. Builders, restaurants, solicitors, chiropractors, hair and beauty, roofers, estate agents and dentists – in fact, try to think of a service you’ve used recently that hasn’t been local. It’s hard isn’t it?
But it’s not just services, it’s products too, all independent shops have a ‘local focus’. So you need to ensure that people in your town or city know you exist.
There is not one single client we haven’t managed to get to the number one spot on Google for a local search term.
For those of you who are a ‘local’ business, make sure you take advantage of the all the techniques available. There’s no doubt, your competitors will be!
Find out more about our SEO Services here.
So what do you need to do about SEO for local businesses?
You need to ensure your website is extremely targeted to a local audience.
There are a number of key ways this can be done. We list some below. And if done correctly, it can have a huge impact of the quality of your website visitors.
Before the search engines see your website as valuable, you need to inform them of what your website is about. To do this we will optimise the code of your site, ensuring that your targeted keywords are placed effectively throughout all of the different pages.
Google like to ensure that your website is as “user friendly” as it can be, that way they know they are providing the best results for their users. To do this they use website crawlers or robots spiders, as we like to call them, to crawl your site – ensuring that there are no broken links or website errors. If they find any issues, Google will penalise your website by decreasing your search engine ranking.
We will identify and aim to fix any website errors allowing the search engines to access all of your web pages easily prevents any penalties along the way.
The most effective way to get in front of your ideal customers is to find out what they are searching for. This is known as “keyword research”.
We will identify the most relevant search terms that people relating to your industry in order to target thr right people directly. We will provided you with a detailed break down of your industries most searched for terms, including the number of monthly searches. Once your SEO is underway, we will track your keyword rankings throughout the process.
Having strong and relevant content on your website is a great way to build your brand, trust and authority in your industry, but that’s not the only benefit.
Search engines see website content as helpful information for users. The more quality content you have, the better.
Example: Let’s say you’re a landscape gardener. On your website you offer tips on how to care and look after certain plants. Or you create regular video workshops on how to create beautiful hanging baskets etc. You’re providing a helpful service (which Google loves) and building your own authority as an expert in your field!
At JammyDigital, we can provide an SEO Copywriting and Content service, where we create interesting and helpful content for your business, in the form of blog posts, press releases, articles and social media posts. See our SEO Copywriting and Content page for further details.
We will optimise the content on your website to include your chosen keyword phrases, this will allow the search engines to access your content quicker and, in turn, provide it to more people on the web.
If you provide products and services to a local demographic then it’s important for you to build a strong local brand.
Search engines love to see you engaging with your local audience, this may include social networking, getting involved with local business forums, gaining reviews & testimonials and listing your business on local business directories. This is also a great way to build trust and credibility with your customers and the search engines!
Fast reliable local rankings
We have a proven track record of getting local based businesses to the number one spot on Google for their chosen keywords.
But what’s the point in all that? Number one spot on Google = increased web visitors which = increased sales!
To find out more about how we can you help you, visit our contact page.
How can we help your business?