MEANINGFUL MONEY
FINANCE WEBSITE REDESIGN
ABOUT PETE
Pete Matthew formed Meaningful Money to help people improve their personal finances, and thanks to his accessible, practical advice, he’s had over one million downloads of his podcast!
Like many of our clients, Pete originally designed his website himself. This worked well for him at first, and he managed to build a loyal following thanks to his commitment to delivering amazing content.
But as his audience grew so did his website! He was spending too much time fiddling with the techie stuff and his website was slow and un-user-friendly.
Worst of all, he had hundreds of thousands of downloads of his podcast, but these people weren’t exploring the rest of his website and the services Pete had to offer.
ABOUT THE REDESIGN
Pete had a lot of content such as blog posts, podcast episodes and videos on his existing website, but it was difficult for the end-user to find what they were looking for. His new website needed to act as an easy-to-use hub for all of his content. But equally, we wanted the end-user to explore ways they could work with Pete or purchase his new book, Meaningful Money.
We also wanted to showcase Pete more prominently on his new website to enhance his personal brand.
Due to the amount of content Pete had on his existing website, we had to be cautious when transferring this over to the next site so he didn’t lose any traffic.
WHAT WE DID...
- Created a user-friendly Learning Centre that housed all of Pete’s content
- Encouraged readers to download Pete’s book Meaningful Money
- Bespoke page designs, including home, about, learning centre and inner page
- Integrated with email marketing software
- Successfully migrated 100s podcast episodes
