Your website is one of the most valuable tools you have as a business owner.
But when you’re not pulling in enough enquiries or sales, it might be time to examine what’s going wrong.
The only thing is, it’s often difficult for you to identify any issues with your site, especially if you’ve designed it yourself, and haven’t had a professional to help.
When you’re building a website yourself, you tend to focus on one thing…how it looks.
This isn’t a bad thing, but it’s only ONE of the MANY factors that go into a successful website. And if you’re not careful, you could be missing out on business.
Over the years, we’ve noticed that many business owners make the same mistakes with their websites. Consequently, they see limited results.
This is why we launched our “website critique” service. This is where we review your website and send you a 30-minute video with our advice and feedback so you can make improvements.
Over the past 12 months since starting this service, our clients have experienced dramatic growth as a result of our feedback.
But how do you know if YOU will benefit from a website critique? Below, I’ve listed the six main reasons you might need some honest feedback about your website.
1. You need some honest feedback on the design
The way your website looks is SO important, and it can make the difference between generating sales and hearing crickets. If you have an attractive, easy-to-use website, then more people will stick around and potentially do business with you.
However, if your website looks dated and it’s difficult to use, it WILL affect your bottom line. It’s a real shame because you might have spent time creating a useful website, but an unattractive or un-user-friendly design will put people off.
How will a website critique help?
We’ll give you some honest feedback about the design of your website. From our years of experience, we understand what makes a good website and what doesn’t.
In a website critique, we will tell you what we think about your site and what we would change. It might be as simple as changing a few colours or fonts, or we might suggest changing the layout and style to make it more user-friendly.
2. You’re not ranking well on Google, and you don’t know why
Every day, people are using search engines to find products and services like yours, and people trust Google to deliver the best results. This is why it’s so important that you are found online.
If you’re not ranking on the first page of search results for relevant key phrases, you’re likely missing out on visitors and sales.
For most businesses, organic search is the number one source of traffic, so it’s understandable why so many people need help increasing their rankings.
How will a website critique help?
We will analyse your website from a search engine perspective and give you specific changes that you can make to improve your search engine rankings.
We’ll look through your website and tell you if you’re making any mistakes and how to correct them.
We’ll also run a full technical audit to see if there are any underlying issues that are preventing you from being found online.
3. You’re not converting visitors into leads
Your website is not just an online business card, it has a job to do. It should be delivering a steady flow of new enquires all the time. The type of lead or enquiry depends on your business but here are a few examples:
- Contact form entries
- Phone calls
- Free online consultations
- Email subscribers
Whatever it is you want your visitors to do, your website needs to encourage your users to take some kind of action.
Far too often we don’t give our users clear direction. We leave them to wander around our website in the hopes that they will get in touch, and they rarely do.
How will a website critique help?
We’ll review your website fully and assess how you can increase your lead generation. There could be a problem with the design and layout of your website, or there could be an issue with the copy you’re using. We’ll give you some tips to improve your leads and enquiries.
4. You’re not making enough sales
You could have the best-looking website in the world, but if nobody is buying from you what’s the point? There’s nothing worse than spending time and money building a new website only to have it generate no sales.
The old adage “build it and they will come” is simply not true when it comes to your website. There is so much competition out there you have to be extremely focused on making your products and service stand out from the crowd.
For someone to feel confident buying from you, you need to build up a certain amount of trust. Your prospects want to feel like they’re making the right decision and it’s your job to make them feel safe when handing over their cash.
How will a website critique help?
There are a few key things you can do on your website to build trust, that you might not already be doing. We’ll review your website and identify any opportunities to improve this and increase sales.
We’ll also take a look at you sales pages and product pages to see if you’re including all the right information and addressing your visitors objections.
Another reason people might not buy from you is because they have certain questions that you might not answer on your website. We’ll help you come up with a content plan so your visitors learn more about your products and services, which should lead to more customers.
5. Users are leaving your website quickly
You only have a few seconds to grab someone’s attention when they visit your website. Fail to do this, and they’ll lose interest and click the back button. You probably do this when browsing online too.
There are many reasons someone might leave your site quickly, including a lack of clear direction, inability to communicate what it is you do, messy design, etc.
All of this will impact user experience and cause your visitor to be frustrated and leave quickly.
How will a website critique help?
We can advise you how to captivate your audience before they leave your site. There are certain design principles you can do to engage your visitors and keep them around for longer.
We’ll take a look at your website and tell you what you can do to help your users consume more of your content.
6. Your traffic numbers are low
If your website isn’t getting a lot of traffic, it can be really frustrating. You’ve spent time creating a website, and nobody is visiting it. The more relevant visitors you have, the more potential buyers you have.
It’s also worth mentioning that without a consistent flow of visitors, you won’t be able to get a good understanding of how people are using your website, what you can improve and what you may need to get rid of.
Having the data will allow you to make certain adjustments to your website that will increase sales.
How will a website critique help?
There are many things you can do to start generating more website traffic, and I’m not talking about paying for advertising.
We’ll help you come up with a strategy so you can start reaching more people. This might mean making your website more search engine friendly, or we can spend some time looking at your content to see if it’s good enough to attract more visitors.
Summary
If you’re concerned about your website and think it might not be performing well enough, let us know. We can tell you if we think a website critique is the right way to go.
If you want to book your website critique now, then click the button below and get started. We’ll send you your 30-minute video in the next seven days.
Over to you
Have you suffered from any of these website problems before, how did you overcome them? I’d be interested to know in the comments below.
Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.
Anne Johnston says
I found your website critique very helpful, Martin.
As someone with no experience in web-design or website building I created my own WordPress website and found your critique invaluable. It was great to be able to watch a video where you looked at my website and made suggestions that I wouldn’t thought of myself. I’ve implemented lots of your suggested changes already including a new layout on my home page, making it easier for visitors to get to where they need to be quickly. My organic search traffic has also more than doubled to over 60%.
I’d highly recommend your website critique service.
Martin Huntbach says
Thanks so much Anne, I really appreciate you saying that. You’ve done a great job with your website and I’m sure you’ll continue to develop it over time. Keep up the great work and thanks again! 🙂
Kathleen says
I can not recommend your website critique highly enough Martin.
It takes for someone outside a business to look at the company website to see where things can be improved. Your help and advice from this service has been invaluable. From things like changing the image on the homepage to target marketing buttons and internal links, your critique picked up on a bunch of things that we have been able to fix and improve.
Anyone suffering from even one of the issues in this article needs a website critique from Martin and his team
Martin Huntbach says
Thanks very much for your kind words @disqus_JvDUDG2JAm:disqus I really appreciate it. I’m glad I was able to help!