We can do both qualitative and quantitive research, but we mainly focus on quantitive (i.e. gathering numerical data) for your research. 

The majority of research will be done via a survey or questionnaire, where we can ask ‘open-ended’ questions to gather more in-depth results. 

Good question! 

The biggest difference between what we do (which is original research) and a market research company is the goal of the research. 

A market research company will test the viability of a new product or service or test your target market’s knowledge and understanding of your brand. 

Ultimately, the goal of market research is to help you make better business decisions based on data. 

Original research content is different, as the primary goal for this is to create interesting research that positions you as a leader in your industry. 

It’s a marketing strategy that can get you higher search engine rankings, improve your sales messaging, create content and ultimately get you more sales. 

Both are super cool. Both are different (although there may be a little overlap!) 

We’re a VAT registered company, and we will charge you VAT depending on your location. 

Firstly, it’s important to remember that surveying your own audience doesn’t always give you the most accurate results (depending on the goals of the research, of course). 

So we may or may not go to your audience in the first instance. 

Secondly, we find where the target audience hangs out and approach them about taking part in this research. This may require an additional budget to get in front of your target audience, but this really does depend on who your audience is. The extra budget can be surprisingly small, so don’t let that put you off! 

Finally, just remember that any new people who take part in your research could also become leads themselves. That’s always nice, right? 

Essentially, when you create original research, you become the ‘original source’ of information. And what happens when you’re the original source? Other websites will link back to yours, and you’ll gain more backlinks. 

The right backlinks have a huge positive impact on SEO as these links tell Google that your site is trustworthy, authoritative and creating brilliant content.

This means your overall rankings and domain authority increase. 

Original research can be a powerful tool for public relations (PR) because it provides unique and valuable insights that can be used to create compelling stories and media pitches.

When a company or organisation conducts original research, they are creating new information that has not been previously available. This information can be used to:

Generate media coverage: Original research can be used to create news stories or articles that highlight the findings of the study. This can be particularly effective if the research addresses a topic that is currently in the news or is of interest to the media.

Establish thought leadership: Conducting original research can help establish a company or organisation as a thought leader in their industry. By providing valuable insights on a particular topic, they can position themselves as experts and go-to sources for information.

Create shareable content: Original research can also be used to create shareable content that can be distributed across social media channels. 

Build relationships with journalists and influencers: By providing journalists and influencers with exclusive access to original research, you can build relationships with these key stakeholders. This can help ensure that they are included in future coverage and media opportunities.

Here are some ways that original research can help with content marketing:

Provides content for blog posts and articles: Original research provides content for blog posts and articles. In fact, with our service, we create blog posts for you based on the research, nice eh? 

Establishes thought leadership: Original research can help establish your brand as a thought leader in your industry. By providing valuable insights on a particular topic, you can position yourself as an expert and go-to source for information.

Builds backlinks: Original research can attract backlinks from other websites, which can improve your website’s search engine rankings. This can help increase organic traffic to your website.

Boost all your future content marketing efforts: whenever you create any blog post, video, social media post etc in the future, you can always reference this research–meaning you can always position yourself as a leader in your industry with unique data no one else has!

Here are some ways that original research can help with sales:

Generates leads: If done right, original research is a lead generation tool. By offering access to your research findings in exchange for contact information, you can generate new leads and identify potential customers who may be interested in your products or services.

Provides evidence: Original research can provide evidence to support your marketing claims. You’re not just saying something is true, you’re providing evidence to back this up! 

Identifies pain points: Original research can help identify pain points that potential customers are experiencing. By understanding the challenges and problems that potential customers are facing, you can tailor your sales pitch and messaging to address their specific needs and concerns.

Differentiates you from your competitors: Original research gives you a competitive advantage because it positions you as a leader in your industry. No one else will have this data, but you! 

The whole process from the moment you start working with us to us completing every single thing takes three months. 

Now, this may sound like a long time, but to conduct the research, get the results, analyse the results and create the content, it actually is super-duper fast! 

We will, of course, take on the majority of the workload. But will also need your input at key strategic times too. 

Good question!

Qualitative research helps you understand human behaviour and experiences by gathering and analysing non-numerical data, such as interviews, or observations. We can gather qualitative data by asking open questions. 

Quantitative research, on the other hand, is a research approach that seeks to measure by gathering and analysing numerical data, such as surveys and experiments, and using statistical analysis to draw conclusions. This is, primarily, what we’ll use as part of your research.