Janet Murray is the UK’s leading teacher in Public Relations. She has a membership community, the Soulful PR Studio, and helps business owners across the world with their PR, social media and email marketing.
We’d followed Janet for a while as her content, particularly her podcast, is super useful. And when she asked us to design her site, we were over the moon.
Janet had a few issues with her old site. Like many of our clients, she’d built it herself and it was, in her words, a ‘frankenstein site’. She’d added so much to it, and it was slow and un-user-friendly.
She was also getting a lot of traffic from all the great content she put out there but she wanted her conversions to improve.
We redesigned Janet’s website to reflect her and her brand, and act as a hub for all her amazing content. We also brought in her shop, which was a separate entity before the site was designed. This allowed Janet to manage her entire site all in one place.
A potential problem for us was all of Janet’s content. We wanted to make sure she didn’t lose any traffic, so we migrated each piece of content (blog and podcast) with care, and optimised each page better than it was before. It worked.
Her website traffic has increased by 50%, AND she’s doubled the sales of her media diaries on the previous year. All round, a great result.