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buyer's journey

What are the three different types of search query? And what content can you create for each type?

By Martin & Lyndsay on November 30, 2022

Three different types of search query

Us humans don’t just wake up one day knowing exactly what we need, pop that into Google and buy. We like to do research, and this research can be a little messy. The time between researching a product or service and buying said product or service could take a few minutes or years! That’s because […]

Filed Under: Content Marketing, SEO Tagged With: Business Blogging, buyer's journey, content marketing agency, Keyword research, SEO blogging

Five Awkward Questions You Should Ask Yourself To Create Great Content

By Lyndsay Cambridge on September 29, 2021

Five Awkward Questions You Should Ask Yourself To Create Great Content

One of our members recently asked how we create so much content that neatly links back to the thing we are selling. They described this as ‘hitting different pain points or nuggets of info that seemed totally unconnected, but always magically ended up at the promo.’ And the key to this is simple. All you […]

Filed Under: Content Marketing Tagged With: buyer's journey, Objection Content, Objection Handling, sales content, Sales objections

What is Sales Content and How Can It Get You Sales? (With Examples)

By Lyndsay Cambridge on April 19, 2021

Magician with a Bag Of Money next to the Test: 'What is Sales Content?'

For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]

Filed Under: Content Fortress, Content Marketing Tagged With: buyer's journey, Content Fortress, ROI of content marketing, sales content, selling through content

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Recent Posts

  • Why Are We Raising Our Prices For Our SEO and Content Management Service?
  • What are the three different types of search query? And what content can you create for each type?
  • What content do you need to create to hit your business goals in 2023?
  • What’s Our Black Friday Offer 2022 All About Then?
  • What you do (and don’t) need to have in place before you hire an SEO Content Writer

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