Did you know that before you buy anything, you take part in an exciting adventure affectionately known as the buyer’s journey? Okay, it’s not quite a Lord of the Rings adventure, but still, it’s one you and your customers embark on almost every time you purchase something. And when you read this article, you’ll start […]
What are the three different types of search query? And what content can you create for each type?
Us humans don’t just wake up one day knowing exactly what we need, pop that into Google and buy. We like to do research, and this research can be a little messy. The time between researching a product or service and buying said product or service could take a few minutes or years! That’s because […]
Five Awkward Questions You Should Ask Yourself To Create Great Content
One of our members recently asked how we create so much content that neatly links back to the thing we are selling. They described this as ‘hitting different pain points or nuggets of info that seemed totally unconnected, but always magically ended up at the promo.’ And the key to this is simple. All you […]
What is Sales Content and How Can It Get You Sales? (With Examples)
For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]