For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]
Content Fortress
Why We Wrote Content Fortress
Within one year of producing regular content, our business had soared. We 10x our website traffic. We built an audience. And we increased our prices (by a lot). We gained huge success for our clients. And we achieved success for us, too. We achieved the thing we’d always dreamed of. But this isn’t a fairytale […]
What is a Content Fortress, and Why is it Vital for Your Business?
A fortress is a structure that protects whatever is on the inside–an entire village, castles, a high-and-mighty king and all his jewels. But, in this case, what’s inside the fortress is your business. And instead of stone, the fortress is made up of content. It may sound a little drastic. Having to ‘protect’ your business […]