There’s a joke I see often on LinkedIn that says there are more SaaS content marketing agencies than there are actual SaaS companies. But I think there’s some truth to that! So, when it comes to finding the right agency for your SaaS company, it can get pretty overwhelming fast. There’s just so much choice. […]
Content Marketing
How our agency manages content operations (using the STAND OUT Content Framework)
“Oh, you work in Marketing – you must be so creative!” We’ve heard it over and over again. Still, after ten years of running a marketing agency, we’ve come to the conclusion that success doesn’t hinge solely on creativity but also on systems and processes. Marketing is about doing what works over and over again […]
The Ultimate Guide to Repurposing Your Business Book
You’ve spent hours upon hours penning your business book masterpiece. And if you’re anything like us, writing a book came with sleepless nights, missed social occasions and a few episodes of wanting to scream into a pillow! But you’ve done it. You’ve achieved something that the majority of business owners don’t – you have finished […]
Content Marketing for SaaS: 25 Types of Blog Content to Increase MRR (with examples!)
There are two big problems with content marketing in the SaaS industry right now… 1. SaaS content isn’t good enough It’s thin, generic content created solely for ranking on Google. It’s not creative or different, and although it may get rankings and traffic, users bounce off the page pretty quick! 2. There’s only one goal: […]
How to use humour in your marketing so people fall in love with your business (+11 prompts to help you!)
On International Woman’s Day 20222, Burger King tweeted the words, ‘Women belong in the kitchen’. Burger King followed up this tweet with more tweets highlighting the discrepancy between male and female chefs in restaurants. Some people thought it was a great way to attract attention and highlight a problem. But unfortunately, most of Twitter did […]
11 Reasons our SEO content writing service is not right for you
We could harp on about how great we are, and why you should work with us. But frankly, that’s boring. What you really want to know is whether you should hire us. Are we the right fit? Or could hiring us turn out to be an even bigger mistake than the eighth Fast and the […]
6 Ways to Raise Your Prices in 2023 Without Losing Customers
Let’s not beat around the bush, shall we? Getting an email telling you that the price of something is increasing is never fun. Even if we love the product, it’s not something we’re going to jump up and down with glee about. So it’s no wonder you’re nervous about increasing your prices for your current […]
Publish This Easy Piece of Content Before You Raise Your Prices (And See Amazing Results!)
Are you thinking of raising your prices right now? Well, stop. Step away from the keyboard. And don’t you dare sneakily update your prices on your website (not yet anyway.) Because there’s something we’d like you to do first. Something that will help you both increase sales, AND build trust and loyalty with your audience. […]
Why You Shouldn’t Join Our 90 Day Content Marketing Challenge
Our 90-day challenge is an investment. Of course, money-wise. It’s $59 per month. But more than that, it’s an investment of your time. I personally hate wasting time. With a business and a toddler and lockdowns popping up here there and everywhere, time is not something I have in abundance. And I’m conscious of your […]