Imagine you’re looking for a business coach. You go onto a coach’s website and click on their service page, excited to find out all about their amazing ‘VIP Coaching Package’. And on it, you find two paragraphs of text describing their service and a link to buy. The cost, by the way, is £6997+VAT. 🙄 […]
Copywriting
Ep 12 – How to Create an Effective About Page for Your Website
Writing your about page is usually treated as an after-thought. A place to stick your education history, that award you won in 2004 and talk about your favourite pizza toppings. If this sounds like you, then you seriously need to look at your about page again. In many cases, an about page is a highly […]
Ep 6 – Should You Redesign or Tweak Your Website?
Do you really need to redesign your website? It’s certainly tempting, especially when you’re encountering problems with your current site. However, redesigning your website could cost you thousands or, if you’re doing it yourself, months and months of work. There are times when a redesign is essential. But other times, you may just need to […]
Ep 5 – Why You Need a Big Bold Statement and How to Create One
Your Big Bold Statement should be the first thing users read on your website. It’s super important, and yet so many businesses fail to get it right. In this episode, we look what a Big Bold Statement is and we’ll be covering the nine different ways you can create one. In this episode, we’ll cover… […]