One of our members recently asked how we create so much content that neatly links back to the thing we are selling. They described this as ‘hitting different pain points or nuggets of info that seemed totally unconnected, but always magically ended up at the promo.’ And the key to this is simple. All you […]
sales content
How to increase your sales using objection-led content
‘But I don’t have time to invest in x.’ ‘But you’re more expensive than that other company.’ ‘I’ve invested in something similar before and it didn’t work. Why should I trust you?’ These are the kind of thoughts running through your customers’ brains. So what’s the best way to deal with them? BY SHOUTING […]
What is Sales Content and How Can It Get You Sales? (With Examples)
For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]