Testimonials help build trust, authority and make it clear what kind of clients/customers you want to work with. Anyone can get a testimonial and add it to their website but getting an effective testimonial can be difficult. In this episode, we’ll cover… What makes a ‘bad’ testimonial What makes a great testimonial How to get […]
Trust
Why Your Website Might Fail
It’s not something I like to talk about much. But it’s important. So here goes. Your website might fail. All of the time and effort you put into creating your website might not lead to a successful business. It happens all the time and like it or not; nobody is guaranteed success. Some people invest […]
Show Us Your Face
It has always been popular to be seen as a big established business. Even if you have a small team or you’re a one man band, people tend to exaggerate the size of their organisation in an effort to be seen as trustworthy and capable. You see this all the time, small businesses using stock […]