You could have the most profound, compelling, through-provoking piece of content in the world, but if it looks awful on your website, people won’t consume it. That’s how website design impacts content marketing in a nutshell. But hold your horses because that’s not all you need to know. What you really need to know is […]
User-experience
How to Appeal to More Than One Audience Using Your Website
Here’s something we get asked quite a lot – how can you use your website to appeal to multiple audiences? It’s tough when you serve different audiences. How can your website copy and design appeal to different people with different goals, pain points and different reasons for being on your website? In this blog post, […]
5 Ways Your Ego Could Turn-Off Your Website Visitors
We don’t mean to let our egos get in the way, but I can guarantee that the majority of us have (myself included). We’re so focused on our business and what we want to achieve that sometimes it’s easy to forget about the person viewing our website. We see business owners and personal brands do […]