Writing copy for your About page is hard! And we get it. Talking about yourself, your achievements, your life story, and how awesome you are is awkward. But guess what? There’s another way! Because (wait for it) your About page isn’t really about you! And if you’ve tried writing your own About page copy, you’ve […]
writing
How to Plan 50 Pieces of Content in 30 Minutes
Do you regularly create content for your business? Or maybe you’d love to, but you get stuck on ideas? If you find your content marketing efforts aren’t paying off and would like to convert more web visitors into sales, you need to start building trust and authority with your audience. To help you do that, […]
How to 10x Your Website Traffic
Are you looking to increase your enquiries and make more sales from your website in 2020? If you want your website to work harder for your business, the first step you need to take is to increase your website traffic. More eyes on your content can mean more enquiries from prospective customers and clients, and, […]
How To Write Your Website About Page
When someone wants to find out more about your products and services, they often go to your About page. Much like the Home page, it’s been there since the dawn of the internet. And yet, so often, people don’t really put much effort into it. Or when they do, they can get it wrong. So […]
Show Us Your Face
It has always been popular to be seen as a big established business. Even if you have a small team or you’re a one man band, people tend to exaggerate the size of their organisation in an effort to be seen as trustworthy and capable. You see this all the time, small businesses using stock […]
9 most ‘clickbait’ headline techniques – we like number 5 the best! (Oh, the irony!)
‘Clickbait’ gets a lot of bad rap, and sometimes, it’s for good reason. If you click on something and find yourself on a slow-loading page, rammed with ads and content completely unrelated to what you expected, then you’re going to be pretty annoyed. However, clickbait has been prevalent for centuries, just in different forms. From […]
Top 5 excuses to get out of content marketing – and why you should ignore them.
Yep, we’ve heard them all. We’ve even said quite a few of them ourselves. But the truth is content marketing is here to stay. Google loves it. People love it. So if you want to be successful, stop making these excuses and do it! 1. “I don’t have time.” Ahhh that old chestnut. This is […]