End-to-end Video Production, Management & Marketing for B2B Coaching Business

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SaaS SEO Case Study
SaaS SEO Case Study
SaaS SEO Case Study
SaaS SEO Case Study
Video Content Marketing

Who are Dent?

Dent have one of the world’s most recognised entrepreneur coaching programmes. Their signature Key Person of Influence accelerator has helped over 3500 entrepreneurs become the recognised leaders in their industry. They operate all across the world, with headquarters in the UK, Australia and Canada.  

SaaS SEO Case Study
SaaS SEO Case Study

A snapshot of the last
6 months working with Dent

These aren’t vanity metrics. These results actually deliver more leads and sales for Dent. Which means more and more entrepreneurs are benefitting from the Key Person of Influence Programme!

The Goal...
What did dent want?

Daniel is the Co-founder of Dent co-founder, Steven, created ScoreApp after Daniel tried to find quiz software that could provide individualised feedback to each participant, and score them in various categories.

It didn’t exist. So Daniel and Steven created it. And they soon discovered that so many other business owners and marketers also craved what this quiz software could do. Us included. We bloody love it!

Daniel Priestley Oversubscribed
The Problems
SaaS SEO Case Study

1. Dent have had a YouTube channel since 2014. In that time, it grew slowly and steadily but it wasn’t getting them the results they wanted. 

2. As Key People of Influence themselves, the founders of Dent had plenty of video footage from speaking on stages, appearing on podcasts or hosting webinars BUT they didn’t have dedicated video content that helped spread their knowledge and expertise far and wide. 

3. Daniel Priestley, the Co-Founder of Dent delivers exceptional content over social media, however, finding time to do this consistently was a struggle. Daniel wanted to increase his audience and reach on social media platforms and deliver more content consistently. 

SaaS SEO Case Study

What We Did…

1

Create Purposeful short & Long formVideo Content

We managed the entire video marketing process, from writing hooks and prompts, to directing and recording Daniel face-to-face on dedicated video marketing days. Finally, we  edited and posted all videos. This meant we were maximising all of Daniel’s brilliant knowledge and expertise and delivering content Dent’s audience absolutely loved.

2

Managed YouTube for the key person of influence channel

We managed the Key Person of Influence YouTube channel – we uploaded and scheduled videos, optimised them for search, designed the thumbnails and wrote the video titles and descriptions. Finally, we reviewed the stats and tweaked the thumbnails, titles or descriptions to get even better results. 

3

CREATED A CONSISTENT CONTENT SCHEDULE THE AUDIENCE GOT EXCITED ABOUT!​

We know how important it is to get eyeballs on your video content, so we promoted the content over email by sending out a hugely valuable video every Sunday to Dent’s list. It’s a regular, pillar piece of content that’s become popular with Dent’s email subscribers! 

4

Repurposed the video content to social media platforms

Finally, we also 

A no-fluff breakdown of what we did to help fix these problems

We tackled these problems using content marketing, creating a winning combo of content and SEO.

SaaS SEO Content

The
Results

Quote from Daniel Priestley

"Their content has brought 40,000 people to the website..."

SaaS SEO Case Study
SaaS SEO Case Study

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Content their
users love

Retention is just as important as getting new customers, and when you have an amazing product like ScoreApp, it makes it so much easier.

But, the ScoreApp team wanted to take this one step further, they wanted to make their customers successful using the software. So we focused on creating content that meant customers could get the best results possible because then they would keep using the quiz software to generate leads for their business (and they’d tell all their friends about it, too!).

We created in-depth articles and guides, showing subscribers how to create their quiz and guiding them through what to do once they’d launched it.

And guess what? These articles are shared every single day in their Facebook group or directly with customers through customer support!

Jamie Page, Marketing Manager at Scoreapp.

'Jammy make my life so much easier! They create AMAZING content our audience loves, which fuels our social media content and newsletter too.’

SaaS SEO Case Study
SaaS SEO Case Study
SaaS SEO Case Study

1.7 Million Impressions

61,000+ Website Visits

3x More Organic Traffic

72% New Visitors

SEO Organic Case Study

Want results like these?

We’d love to hear about your business and what we can do to help you succeed using content. Book a chat with us below to see what we can do for you…
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