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A CMS or content management system is an simple editing system that allows you to make changes to your website easily. Most people will be able to make changes without any technical web design background. As long as you learn the basics of the framework, you’ll be able to add, edit and delete text and image on your website.
SEO stands for Search Engine Optimisation. It’s the process of increasing the organic rankings of a website in search results. Google use over 200 different rankings factors when deciding how high you rank in search engines. An SEO agency would optimise as many of these ranking factors as possible to give you the best chance of ranking highly. SEO can be split
When most people talk about SEO theyOn page SEO
PPC stand for Pay Per Click which is a form of online advertising. It’s different from traditional advertising suc as radio ads of billboards. PPC only charges you if someone physically clicks on your advert.
A sitemap is data file that stores all of the pages on your website. You can access your site as by using certain plugins or altertivley you can use xml-site maps.org and download it there.
Plugins are like add ons for your website. If you want a new image gallery or an email signup form you don’t have to build it from scratch or pay a developer. You can simple find a plugin for that. If you’re using WordPress then you can search the plugin library and install it your self.
Themes or templates will save you time and money when designing your website. You can install a free or paid template to build your website using pre-made styles and layouts.
WordPress is a content management system or CMS for short. It’s used as a user friendly editing system for making changes and adding or deleting content on your website. WordPress is the most popular system of its kind is is used by some of the biggest brands in the world.
ROI. Stands for rturn on investment and it’s used in the online space to decscribe how much profit is made by certain marketing techniques. Known how much your marketing is cost or earning you is very important and you’ll want to be extremely close to the details.
The term responsive is used to describe a website that is extremely user friendly when views on a mobile devices. Haven’t a responsive website means that the site will take the shape of each device without losing any information or require any excessive dragging and pinching.
H1 – H6
H tags are headings on a page. You can assign certain text as headings. This will show search engines that the content s important. Pages headings and sub heads are important when search engines rank your website in search results. H1 is usually the main heading on a page and H2 to H6 area for the sub headings.
Meta data is information on your website that is used by Search engines to define out what you website is all about. You might not be able to see this information from looking at your website but it’s important.
keywords (not meta keywords)
Keywords are words that you are trying to rank for in search engines. You might have a number of keyword you would like to be on the first page for. Irs a good idea to collect these and include these phrases throughout your website.
E.g. Hotels Manchester, Manchester hotels,
Search queries are phrases that people actually search for online. These are different from keywords in some cases. People don’t always type in the exact phrases you think they might.
Where to stay in Manchester, best Manchester hotels,
Adwords is Google’s advertising platform. It is a pay per click service that will display your advert in the paid sections if the search engine results page.
Every website on the internet needs hosting. It’s the only way people will be able to access your website. Thing of hosting as like renting space on the internet.
A domain name is essentially the name of your website. It’s the address for anyone looking to visit your website.
You can buy as many domain names as you like but you would normally only use one per website.
Every page on your website has a unique URL. You can assign a URL for each page and each page can be listed separately in search results.
The word indexed refers to your website being listed in search results. New websites usually take a few days to be indexed by search results and this also goes for new page that you add.
Search engine friendly
When a website is described as search engine friendly, it means it’s been designed using a search engine approved platform. It doesn’t use any out of date software that will negatively impact your rankings.
CM or content marketing is the process of using your own content to attract more interested customers. This could involving blogging, shooting helpful videos and spreading the word with social media. This is usually cheaper than paid advertising and has proven to be a lot more successful than traditional forms of advertising.
Stock photos are used by many websites on the internet. Websites like shutter stock and 123rf allow you to purchase images for cheap so you don’t have to hire a proffesional photographer. You can also find free stock photo website that allow you download images without having to buy credits.
A logo is your company identity. It can be created using a combination of text, icons, images or all of the above.
You company tagline is your statement to the world. It’s usually a short message that repress who you are and what you do. Companies like apple, Nike and virgin all use tag lines that are memorable.
A lead is a sales opportunity for your company. It might be a phone call, an email enquiry or a call back request.
A lead capture is how your website captures your customers data. This might be a form on your website that allows people to fill it so that you can speak with the prospective customer.
A leadmagnet is used to increase to chance of gaining leadsthrough your website. this could be a free gift in exchange for your customers contact information. A free ebook, a free video course or a free consultation.
UX stands for user experience and is used to describe our user friendly your website is. Ideally your website would have been designed with user experience in mind. This will stop your customer from becoming frustrated when using your website.
Inbound links – backlinks
no follow link
DA domain authority
PA page authority
Search console (previously webmaster tools)
TLD Top level domain
Long tail keywords