What is SEO? Search Engine Optimisation Explained

In this video, I explain what search engine optimisation is and how it can help your business shoot up Google’s rankings, for specific, commonly-search keywords relating to your field.

What is SEO?

SEO stands for Search Engine Optimisation and is the process of gaining higher rankings for certain targeted keywords.

SEO is not magic, it’s a well thought out, tried-and-tested method of essentially, giving Google exactly what they want, so they prioritise your site over your competitors.

Remember, the organic search results are listed just below the Google’s Ad results. It’s clear what a Google ad as it says the word ‘Ad’ next to the listing – web users have become savvy to this and often ignore these results.

Why is SEO so important for businesses?

Some facts…

Did you know that 70% of people click organic search results as opposed to paid ads?

Did you know that 93% of online experiences start with a search engine?

And did you know that 75% of people never scroll past the first page of Google?

Some pretty impressive statics and as you can see, it’s very hard to argue against the benefits of SEO, but some business owners do ask, what does all this mean?

How can SEO help you?

Well, it’s quite simple, the more relevant web visitors you gain to your site the larger your profits. Ultimately, SEO is a powerful, complex and rewarding lead generating activity.

Everyday someone searches for YOUR products and services online and, providing your website is easy-to-navigate with a clear call to action, you could easily see a massive increase in leads and sales.

If you want to find out how we can help you increase your visibility online get in touch today for a free consultation.