Why is our SEO content writing & blog management service so expensive?

Let’s talk about the elephant in the room🐘. Cost is relative, and our SEO content writing service is no different.

What is a MASSIVE investment for one business, might be a drop in the ocean for another.

Some of you might already know what we charge and think that we are really cheap. Given all the different elements that are included in our service (including planning, writing, publishing and optimising the content). After all, if you were to hire multiple different freelancers or agencies to do all of the jobs that our service encompasses then you could easily be paying double or more every month.

But recently, we’ve also had people who are interested in working with us ask: “why are you so expensive?”

And it’s a totally fair question!

Especially if you’re ready to hire someone to help you drive organic traffic and are wondering why our SEO content writing & blog management service is more expensive than hiring a freelance SEO writer.

But regardless of which camp you fall into, working with us is an investment that you need to justify in your monthly budget.

While we think that there is loads of value bundled up into our SEO content writing & blog management service, you need to know what you are getting for the cost before you sign up.

So, in this blog, we’ll explore why we are so expensive, what our service includes, and how we differ from other services available.

Before we get into it, if you’re not quite sure what SEO content writing is, you can check out our article on what is an SEO content writing service?

How much do we charge for our SEO Content Writing and Blog Management service?

Don’t you hate when you can’t find the prices online when you want to buy something?

That’s why we’re pretty upfront about what we charge. No need to book an hour-long call with us just to find out the price!

So let’s just dive straight into our pricing. Then you’ll know exactly how much we charge (and whether that’s expensive for you).

The prices for our SEO content writing & blog management service start at £1297 per month and go up to £2297 per month. The smallest package (£1297) gets you up to 3000 words a month, which is usually split between two blog posts. And the largest package gets you 6000 words a month, which is often split between four blog posts.

The total cost that you pay depends on how many blogs you want us to publish every month. Everything else in the package remains the same. So regardless of whether you go for our silver or platinum package, you’ll get the same level of support from us (just a different number of blogs).

If at this point you are thinking: “Ah, that’s incredibly expensive”, then please do us a favour and keep on reading🙏.

By the end of the blog, you might decide that it’s still too expensive for your business. And that’s totally fine, we might still be able to work with you in a different way. But you also might realise that it’s such a valuable service, with loads packed in. It’s more than just writing content, hence why we charge what we do.

If you are thinking: “Lyndsay, that sounds like an amazing price, how can I sign up right away.” Then you can find out more here. But also we still recommend reading, as we promise it will get you even more excited about working with us.

Content writer vs SEO content writing & blog management service: which is more expensive?

We write content! So it’s totally understandable that we get compared to content writers when it comes to cost.

And in all honesty, we are usually more expensive than a freelance content writer.

So, let’s dig into why that is…

There are a couple of different pricing structures commonly used by freelance writers.

The first one is per word, with writers charging between $0.02 and $2.00 per word on average. If an average blog is 1000 words, this would work out at around £20 to £2000 per blog (a HUGE difference). However, this type of pricing often promotes word stuffing – more words written = a higher cost. But a blog should be as long as it needs to be, so we think it’s better to get a set price per blog. And luckily, this is the most common way for freelance content writers to price

The average cost per blog is between £200 and £700. The exact cost will depend on the individual writer’s skills and experience. The more blogs you want to be written every month, the more you will pay.

Let’s say a content writer is charging £300/per blog, for two blogs you will be paying £600 per month.

If you compare this to our Silver package (two blogs per month) you pay £1297 per month or £648.50/blog. So over double what you would pay the £300 per blog content writer.

But when you see what you else you are getting for your money you’ll understand why we price this way.

Why are we more expensive than content writers?

So, if we’re both writing content, then why do we charge more than most content writers for our content services?

I mean, obviously, it’s because we want to fund our lavish lifestyle and make all our neighbours jealous with multiple Lamborghinis in the driveway, right? Just kidding 😉

It really comes down to two things: services and skills.

What does an SEO content writer service include?

Traditionally a content writer primarily sticks to writing content (I know it’s in the name). They focus on creating blog content that educates and informs your potential clients while ranking highly on search engine results pages (SERPs).

In order to do this successfully, content writers will be skilled in SEO and optimising content. However, they usually work off a supplied content plan and are not involved in the planning or strategy aspect. They’ll also provide the blog via Google Docs, Microsoft Word, or something similar and won’t usually upload the content to your website or promote it in any way across your platforms.

Of course, the skills of each content writer will differ massively, but a freelancer by definition is one person. So you are very much restricted by the skills that they personally have.

What does our SEO Content Writing and Blog Management service include?

In comparison, our SEO content writing & content management service covers a whole range of content services within the one package.

That’s because we know that good content is just one part of driving organic traffic to your website. In addition to content, it includes:

• A discovery call (to get to know your business)
• In-depth keyword research (this takes us a LONG time, and we charge £997+VAT to do this as a stand-alone service)
• Competitor analysis
• Content strategy (i.e. telling you the exact articles you should create to rank on search and convert)
• A website audit, where we look at what could prevent or limit you from ranking
• A professional proofreader to look over the content (who we hire separately)
• Adding the content to your website and formating it
• Creation of the blog post featured image
• Extra ‘in-the body’ images that are optimised for search engines
• Optimise the content
• Publish the content

All of this is in addition to the writing. So yes, you could hire an SEO content writer, but that would mean you’d have to do all of the above yourself. Which is not a bad thing, by the way. It just requires more of your time.

Plus, we can also create social and email marketing copy for an extra cost to amplify the impact of your content.

Taking all of the above into account, suddenly £648.50/per month per blog doesn’t seem all that expensive right? Hiring individual freelancers for all of these roles would cost you A LOT more. You’d need to hire an SEO agency, graphic designer and web specialist or tech VA for those roles. That’s a lot!

SEO and Web Specialist Meets Expert Writer

Plus with Jammy Digital there are two of us, so you get to take advantage of our individual skills (plus we use a professional proofreading service to make sure there are no mistakes).

Although we both love creating content we have two different skill sets that enable us to offer a wider range of services than your average freelance content writer.

I (Lyndsay) am the content & SEO strategist and writer. I create blog posts in your style and tone of voice and optimise them for ranking on search engines.

Martin is a website and SEO strategist and graphic designer. He develops content strategies around topics that will rank, as well as uploading, optimising the content, and making it look beautiful. He was also a website designer for over a decade and can spot issues with your website that will prevent or limit your rankings. Your website has a huge impact on the success of your content, so it’s handy having Martin in your corner!

So, not only do we offer a lot more in terms of service, but we also have a wider range of skills that your blogs can benefit from.

SEO agency vs SEO & blog management service: which is more expensive?

In addition to content writers, we’re also often compared to SEO agencies. It makes sense, as we both aim to get you ranking on search engines via organic traffic.

But, whilst our goal is the same, the strategy we use to get you there differs quite dramatically. And as a result, so does the cost.

SEO agencies can charge anywhere between £2000 – £6000 per month, depending on what services you require.

However, as we talked about in our blog on SEO agency problems, this price doesn’t always include content creation (especially if you opt for a cheaper SEO package). In fact, our research showed that 13 out of 20 UK SEO agencies offered content marketing as a separate service to their SEO services.

Out of the 20 agencies we looked at, only one provided a price, which was £2899 per month. This included a blogging strategy and content calendar but there was no mention of creating content. So it’s likely that you will need to DIY your content or pay the SEO agency more to write the blogs.

In comparison, our content services range from £1297 per month (two blogs) to £2297 per month (four blogs). Even our top-end platinum package is at the lower end of SEO agency pricing.

Of course, the service that we offer in comparison to an SEO agency is very different.

Related content: SEO content writer vs SEO agency: which one is best for your business?

Generally speaking, we are LESS expensive than SEO agencies.

Why are we less expensive than hiring an SEO agency?

So, why are we less expensive than hiring an SEO agency?

Suddenly even our Platinum package at £2297/month seems like a bit of a bargain in comparison to the £6000/month you could be paying an SEO agency.

Does that mean an SEO agency gets better results?

A good SEO agency will be highly skilled at driving organic traffic to your website. They’ll dive into the technical aspects of SEO that will affect website performance and rankings.

However, some of them won’t flag problems with the user experience or design of your website (that’s not in their ‘remit’).

They will potentially create content that helps you rank (although sometimes they outsource this). But often won’t create content designed for conversions. This could result in more eyeballs on your website, but not an increase in sales.

While there are many great SEO agencies out there, we’ve found that some rely on the fact that no one really knows what they do. SEO is a bit of a dark art, and many SEO agencies have a magical wizardry surcharge.

In comparison, we know that technical SEO wizardry alone is not enough. And we used to run an SEO agency, so you could say that we are pretty clued up on all things SEO.

Rich content is a crucial part of driving traffic to your site, so we focus on creating content around a keyword strategy that helps you rank on search engines. Of course, we’ll let you know if there are any major issues with your website that is blocking traffic.

Whether an SEO agency or a content service is right for you will depend on the specific problems you are having. But, for most businesses looking to drive organic traffic, and more leads, focussing on SEO optimised content is hugely beneficial and more affordable than hiring an SEO agency.

Related content: The biggest problems with SEO companies (and how to avoid them).

Need help with your SEO content writing & blog management?

If by this point you are thinking that our price isn’t really that expensive for all that we offer, then our blog management service might be perfect for you.

We’re generally more expensive than content writers, but less expensive than SEO agencies. This is because our combined skills and subsequent service offer a little more than is usually offered by a content writer. And while we do a lot of SEO tasks, we don’t dive into the technical stuff quite as much as an SEO agency.

You could say it’s a mid-point between SEO content writers and SEO agencies, and our prices reflect that.

If your business wants to drive more traffic, leads and sales by creating epic content, then the SEO & blog management service will help you do just that. Plus, the whole process will be managed by us so you can put your time to better use.

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