Link building for SEO
Search engines need all the help they can get to determine where your website should be ranked in their search results. Although the content on your website is a strong indicator of what your product or service is about, Google, needs more in order to gage how trustworthy and relevant your website is. It does this by analysing the links to your site.
Link building is essential for all types of SEO but proves to be an effective strategy when looking at national or international keywords – where the market becomes a lot more competitive!
Link building has changed a lot over the years but the core function of a “backlink” has remained the same.
Example: To put it in the simplest of terms, imagine you have two restaurants selling the exact same food. One restaurant comes with rave-reviews and the other comes with nothing. Which one would you trust more?
A link from another trusted site will give your website more authority and in theory, will increase your search engine ranking.
Say no to automated backlinks and Blackhat SEO!
In the past, some companies resorted to paying for thousands of backlinks linking to their website, causing them to shoot up in the search results of Google and other search engines.
However, the problem with these types of links is that they failed to provide a truthful representation of how useful and trustworthy a website was.
Google and other search engines, quite rightly, decided to change their algorithm and penalise any websites using these tactics.
Link building the right way
We would advise every business to stay clear of old fashioned and spammy link building techniques in order to gain higher rankings.
There are several ways to build backlinks such as creating useful content that users will want to share and link to, guest blogging and creating relationships with others in your field in order for them to feel confident in linking back to your site.
But it’s also important to concentrate on where the link is coming from. The site needs to be…
Trustworthy – Relevant – Powerful
It’s imperative that the site linking back to you is trustworthy. Imagine if you have 1000s of dodgy Viagra sites linking back to your website offering accountancy services. Doesn’t look good does it? No. And Google won’t think so either!
Trustworthy websites offer valuable content, update regularly and have a strong social media presence.
Let’s say you have a hugely popular, highly active and trustworthy gardening website linking back to you? Well great. But the problem is you offer dog-training services. Google and other search engines look at the “relevance” of the links linking to you. That’s not to say that all irrelevant links are bad if they come from reliable resources, but the majority of them should come from the niche you’re in.
The more powerful a website is, the better the backlink. This is, and always will be absolutely correct. However, it is still very important that you only build links from trustworthy and relevant websites.
Link building can be a very time intensive and tedious task, but it is an essential aspect to SEO.
We can manage your entire link building process for you. Our team we get to work distributing your links across the web ensuring they are from trustworthy, relevant, powerful websites.
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