Imagine, right now, if you could pick a fictional person to be your business coach. Someone who you’d think, ‘It would be so cool to work with them!’ For me, without question, it would be Ted Lasso – someone to remind me of what’s really important in life and also make me laugh. Of course, […]
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6 Writing lessons from fiction authors that make you a better content marketer
Do you know who said the sentence, ‘The most powerful person in the world is the storyteller’? Nope, it’s not a quote from a famous author or scriptwriter; it’s a quote from Steve Jobs. Steve Jobs understood that stories are a shortcut to building the know, like and trust factor. They get your audience to […]
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