Yep, we’ve heard them all. We’ve even said quite a few of them ourselves. But the truth is content marketing is here to stay. Google loves it. People love it. So if you want to be successful, stop making these excuses and do it!
1. “I don’t have time.”
Ahhh that old chestnut.
This is the one I use most. How can I possibly find the time to do all this content marketing stuff!
There’s one very simple answer…
I know, I’m sorry. I wish I could give you a magical machine that would stop time, but if I had one I’d probably be swanning it in the Cayman Islands drinking cocktails or something.
Content marketing should be an integral part of your marketing strategy. It builds your brand, helps SEO, and creates authority and trust with your audience. The benefits far outweigh the time.
But I would say this. Be smart about your Content Marketing. Don’t join eight different social media sites if you can’t keep up with them. Just have two or three you do really well. And aim to create a video/infographic/blog post etc. in realistic times frames. So if that means once a week/fortnight/month, then so be it. But make sure you do it.
2. “I don’t know what to write about”
Sure you do.
YOU are an expert in your field. Whether that be; gardening, roofing, hair and beauty, money management, budgies, cosmetic surgery, divorce settlements, underwear or spider monkeys, you are unique because you know more about your industry than the average man or woman out there.
So what does this mean?
It means you get to talk about the thing you love!
I love writing and content marketing. But often, when I start yabbering on to my friends/family about it, they roll their eyes and their head hits the desk.
But online, it’s different. Your audience are after the very thing you’re passionate about. And you get to talk about it without someone snoozing! How amazing is that?
3. “My writing isn’t good enough.”
Content isn’t just about writing. There are plenty of other things you can do. You can tweet about it, use Facebook, do videos, interpretive dance, create infographs, and take photographs.
If all that seems a tad scary and you do just want to stick to writing, remember, the majority of people are just after great content – answers to their questions, entertainment, something to make them laugh or cry or both.
They’re not going to be going through you’re work with a red pen giving it a big fat ‘F’.
And so what if you make a mistake? And some smartarse in the comments section tells you you’ve spelt necessary wrong (*cough* true story *cough*). Then just say, ‘silly me!’ and move on.
You will notice that as you keep writing it will improve over time. I recommend everyone use Microsoft Word for the handy spell check. Just remember to select the right word. For example: definitely and defiantly are often confused via spell checker!
You can also use software such as grammarly, that will check your spelling and grammar for you.
4. “What if people just do it themselves?”
So many clients say this to me and I always go back to the same example.
I had this discussion some years ago with a lady who now owns a successful bakery. I advised her to do YouTube videos on how to make and decorate cakes. She looked at me like I was an idiot.
“Won’t they just go away and do it themselves if I tell them how to do it?” she asked.
And she was right. There’s always a risk that some of your potential customers will go away and do it themselves. But the risk is very small.
Do you think that anybody will be able to copy what you’ve spent years and years learning and crafting? No.
Do people have the time to spend learning what you’ve learnt? Generally, no.
So she did it. And it allowed her to become an authority as a cake making extraordinaire and her business grew from strength to strength. She’s even introduced bakery classes!
5. “I’m afraid of putting myself out there.”
Now, this one I can sympathise with. Putting yourself out there is scary and there’s always that niggling feeling that people will judge you.
But trust me when I say this, I have only ever seen a hugely positive response to people putting themselves out there, if they do it in a helpful and engaging way.
People are generally good people. Yeah, the Internet is full of a few weirdoes but they’re easy to spot and ignore. But what if someone disagrees with you view? Then great! That means what you’re doing is working; you’re creating conversation and debate.
The hardest thing to do is that first blog post or video. You want it to be perfect and wonderful and for everyone to just love it. Well, that would be lovely but the chances are it won’t get all the attention you want it to. Content Marketing is a slow game and you will improve immensely over time. But the trick is to keep going, make sure your work is the best it can be but don’t overthink it. Just shut your eyes hit the post or upload button and I swear only good things will come of it.
No one ever got anywhere by being too afraid.