One of our members recently asked how we create so much content that neatly links back to the thing we are selling. They described this as ‘hitting different pain points or nuggets of info that seemed totally unconnected, but always magically ended up at the promo.’ And the key to this is simple. All you […]
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How to Make Content Part of Your Sales Process (so you get more sales, faster!)
What would you prefer? Scenario A – you arrange a call with someone in order to get answers to your questions about a product or service they sell. Scenario B – you get all the answers to your questions and objections via this company’s website. Hmmmmmm… Sales call where you have to wait to chat […]
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5 Must-Have Blog Post Ideas That Work Hard For Your Business
Each blog post on your blog should do a job. Think of your blog as your team and each blog post as a team member. Do it right and your blog post can act as your… 👩🏽💼Best salesperson – that will deliver you actual direct sales (as well as be helpful) 👨💼Knowledgeable customer service advisor […]
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How to increase your sales using objection-led content
‘But I don’t have time to invest in x.’ ‘But you’re more expensive than that other company.’ ‘I’ve invested in something similar before and it didn’t work. Why should I trust you?’ These are the kind of thoughts running through your customers’ brains. So what’s the best way to deal with them? BY SHOUTING […]
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How and Why You Should Create ‘Wrong-Fit’ Content
Have you ever publicly stated who you’re not the right fit for? Yeah, you might quietly mutter the words ‘I never, ever don’t want to work with that guy.’ But you wouldn’t dare say it publicly, right? But if you don’t say it publicly, you could be missing a trick. When you explain who you’re […]
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How to Create a 90 Day Content Strategy
Creating content without a strategy is like trying to bake a cake with no recipe. You could probably create something edible. But let’s face it, you’re just throwing stuff together and hoping something good comes out of it. Having a strategy for your content is the best way to achieve success (i.e. make some sales), […]
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How to Repurpose a Blog Post (and Save Yourself So Much Time!)
Let’s be honest. Coming up with new ideas for content week on week is hard. We’ve all heard that we need to produce valuable, in-depth content and that ‘content is king’. And that’s absolutely true. But if you tried it in practice, you also know how time-consuming content creation and can be. Plus, let’s not […]
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What is Sales Content and How Can It Get You Sales? (With Examples)
For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]
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How to Stop Customer Issues Before They Happen (Using Content Marketing)
What are you, psychic? How on earth are you supposed to know what customer issues will come up in your business? And how, then, can you prevent them from happening? We’re not suggesting you use a crystal ball to see into the future to predict any client/customer issues. (Besides, the first thing we’d all do […]
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